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Interactive customer experience technology has to be natural

Technology should be used in way that's natural for consumers to interact with, and enhance the brand story, rather than be the story itself, says Ben Putland, director of software analysis and development for Grand Visual.

June 11, 2015

Ben Putland, director of software analysis and development for digital production and creative technology company Grand Visual, is one of the scheduled speakers at the upcoming Interactive Customer Experience Summit in Chicago. We asked him to share some of his insights below:

Technology must be used in way that is natural for a consumer to interact with. It is also important to consider how the technology is being used to enhance a story, rather than be the story itself.

Smartphones have changed the ways that consumers can interact with digital out-of-home. From being able to interact and manipulate content on DOOH screens from their phone to simply using them as means to access information on the go.

Over the past 12 months we have implemented multiple campaigns which used Augmented Reality or Arduino Technology to really bring DOOH to life. In a campaign last November for Xbox we used AR to bring mutants to the streets of Melbourne, San Francisco and London. A campaign we are working on right now is using to use Arduino technology to help power an F1 Simulation experience.

Interactive Customer Experience Summit June 28-30, 2015 | Chicago Explore solutions — including kiosks, digital signage, mobile and more — available to retailers, restaurants and other businesses to deliver outstanding, interactive customer experiences. AGENDA  |  SPEAKERS  |  SPONSORS  |  REGISTER