Article

Hong Kong celebrates art with AR games

The Hong Kong Tourism Board recently partnered with JCDecaux Transport, Mindshare Hong Kong Ltd and Anonymous Agency to transform its trains for Hong Kong Art Month in March 2019 with AR technology. Travelers could experience various forms of art while interacting directly with it through AR games.

Image via JCDecaux

June 21, 2019 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The Hong Kong Tourism Board recently partnered with JCDecaux Transport, Mindshare Hong Kong Ltd and Anonymous Agency to transform its trains for Hong Kong Art Month in March 2019 with AR technology. Travelers could experience various forms of art while interacting directly with it through AR games.

When passengers boarded the Hong Kong Art Train, they were greeted with five main art galleries including:

• Portrait gallery.
• Porcelain gallery featuring artwork from porcelain plates and other utensils.
• Neon art gallery featuring dragons, lucky cats and other Hong Kong imagery.
• Cantonese Opera gallery showcasing images from the famous Chinese operas.
• Street Art gallery.

At each of the galleries, passengers can scan a single AR code to "bring the art pieces to life," according to a video from JCDecaux. Once they do this, each piece of art comes alive in different ways. For example:

• King Kong will start moving up and down a building in the porcelain gallery.
• Johann Sebastian Bach will began raising the rock on horns in the portrait gallery.
• The neon signs will begin to flash like a real neon street.

Passengers can also directly interact with the Cantonese Opera gallery by using face swap to get an operatic makeover.

In addition to this art train experience, JCDecaux also deployed multiple displays throughout the Island Line, which runs from Kennedy Town to Chai Wan in Hong Kong. These displays celebrate Hong Kong Arts Month and provide information about the event. JCDecaux also installed the individual art galleries with the same functionality as the train galleries throughout the line.

The company has done many other interactive AR deployments in the Hong Kong metro in the past. For example, it partnered with Ecco, a sneaker maker, to promote its Scinapse sneaker line with an AR experience, where a sneaker would come crashing through a virtual crack in the wall.

You can watch the art festival in action below.

About Bradley Cooper

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Bradley Cooper is the editor of ATM Marketplace and Food Truck Operator. He was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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