Customer Experience

Digital signage vendors address COVID-19: Carousel Q&A

Digital Signage Today spoke with Amber Ward, creative director for Carousel Digital Signage to learn how it is using tools such as push notifications, templates and other tools to help its customers communicate efficiently and effectively during COVID-19, while also reducing stress.

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September 29, 2020

COVID-19 has been a stressful time for customers and business owners alike, as both attempt to navigate how to do their duties while also staying safe. In times like these, accurate and quick communication is absolutely vital to keep people safe. Digital signage vendors have also had to step up to help businesses meet this communication need.

We previously spoke with Visix and Navori to get their thoughts on how COVID-19 has impacted their business and how they are helping other businesses navigate this time. Now, Digital Signage Today speaks with Amber Ward, creative director for Carousel Digital Signage, to learn how it is using tools such as push notifications, templates and other tools to help its customers communicate efficiently and effectively, while also reducing stress.

Q. What are your customers looking for in digital signage during COVID-19?

A. With all the stress and anxiety that has come along with the pandemic, people want ease of use. They want to be able to communicate effectively with employees and customers as easy as possible. They need to be able to get up and running quickly without a fussy, complicated system.

Q.What are the ways you are meeting your customers' needs during this time?

A. When the pandemic hit, we immediately started thinking about our tagline, "Creating spaces where people feel welcomed, informed and connected," and we wanted to know how that still applies during a time when, let's be honest, no one is at the office or at school. Our engineering team dove right into projects that would help people at home feel informed and connected through digital signage.

Q. What are some of your top COVID-19 solutions?

A. All of our solutions help extend the reach of communications beyond the typical work and school environment, allowing employers and teachers to reach employees and students at home:

Website Player — This feature allows you to embed your Carousel Cloud channels directly into your web pages allowing you to communicate with all remote workers and students, keeping everyone informed and connected wherever they are.
Slack Push Notifications — This allows visual messages in Carousel Cloud to be pushed to other applications, like Slack.
Screen Saver for macOS — The Carousel Cloud Screen Saver extends the reach of visual communication onto desktop computers, a perfect candidate for organizational messaging!
COVID Channel / Templates — COVID-19 frontline response organizations looking to communicate with their staff and patients were offered a free short-term Cloud subscription that came with a channel filled with common protocol and guideline templates. We have since then turned the channel into templates that all Carousel users can download for free on our website.

Q.How can digital signage encourage social distancing?

A. Guidelines and rules associated with the pandemic are constantly changing. Digital signage is an easy way to keep this content up-to-date quick and easy. Signage can also offer a consistent and constant reminder for social distancing (along with masks) is needed because it is not something any of us are used to. Seeing it over and over again reminds us of the new world we now live in. It will help remind and encourage people to be safe as they navigate the new normal. Perhaps most importantly, putting messages like these in place shows your team you care about their safety and take the rules and regulations seriously.

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