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Digital signage June top 5: Porn, interactivity and customer experience dominate

Last month's top stories on Digital Signage Today covered a porn hack, interactivity tactics for retailers and choosing the best manufacturer.

July 11, 2017 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Last month's top stories on Digital Signage Today included stories about a porn hack, interactivity tactics for retailers and choosing the best manufacturer. Other stories that reached the top spots for June 2017 covered topics such as future trends and how retailers can use interactive elements to craft better customer experiences. Another story examined how businesses should go about choosing a digital signage manufacturer.

Let's take a look at the top five stories for Digital Signage Today for June. They are posted in reverse order.

5. Porn digital signage incident at Union Station caused by unsecured OS

The company that provided the software for a display at Union Station in Washington D.C. failed to adequately lock down the display's OS. This allowed the individual to directly access the Windows desktop and wreck havoc.

4. 5 steps to choosing a digital signage manufacturer

A lot hinges on choosing a digital signage manufacturer to meet your project's goal. It is the single greatest challenge for end-users. You have to examine the evidence, research the reputation, consider the choices, secure after-sales support and look for all-in-one solutions.

3. Porn hack raises questions regarding OS and digital signage security

The recent hacking of the digital signage kiosk at Washington D.C.'s Union Station underscores the often overlooked importance of security. Unauthorized access of signage networks happens more frequently than you think. Failure to take necessary security precautions leaves digital signage networks…for lack of a better term…exposed.

2. 5 digital signage future trends set to change the market

The future of digital signage will comprise many functions and features including personalization, data analysis, augmented reality, interactive media and artificial intelligence. Technologies will be trickier and smarter, as data will be the core.

1. Retailers use interactivity to build better customer experiences

It's no secret that many national retail chains are struggling to keep up with the growing threat from e-commerce sites. And with 77 percent of Americans now owning a smartphone, the shift towards mobile and online purchasing will only increase. With e-commerce options literally at their fingertips, shoppers are choosing with their dollars where they complete purchases — and if a retailer doesn't create a satisfactory customer experience, including in-store e-commerce options, shoppers will take their wallets elsewhere.

Photo: https://depositphotos.com

About Bradley Cooper

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Bradley Cooper is the editor of ATM Marketplace and Food Truck Operator. He was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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