Article
Digital signage finds success in gyms
Digital signage is quickly expanding into almost every space, including gyms. As clients flock to gyms to get in shape, digital signage can help keep them entertained while they burn calories, and vendors are figuring out new ways to effectively reach those customers.
October 24, 2019 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Digital signage is quickly expanding into almost every space, including gyms. As clients flock to gyms to get in shape, digital signage can help keep them entertained while they burn calories, and vendors are figuring out new ways to effectively reach those customers.
Digital signage at the gym can take many different forms, from more simple displays that just deliver entertaining content such as music videos or movie trailers to more advanced equipment.
For example, many gyms now use the FunXtion Experience Station, a virtual coaching system that consists of a 55-inch display that delivers challenges, timers, exercise instruction and other information to customers. They can log onto the machines using RFID wristbands and then access a variety of training videos.
Digital signage vendors are also increasingly gathering location and customer data to help deliver better content for gym digital signage. For example, Ubimo, a location intelligence company, recently partnered with Zoom Media to integrate location based intelligence with gym displays.
Digital Signage Today spoke with Thomas Link, EVP of ZOOM Media, to learn more about this platform and how digital signage can improve the guest experience at gyms.
Q. What does your platform provide?
A. Zoom Media programs an entertainment network for gyms across the country. Our network provides inspiring content that engages gym members during their workout. We offer brands the opportunity to air digital signage, as well as video with sound ads, alongside our original content, on large overhead TV screens throughout the health clubs. Digital signage plays on the screens as the music continues throughout the gym's overhead audio system. On the screens, the digital signage is displayed within a skinned frame branded for each gym. The graphic frame includes a clock, details on the music that is playing, and a scrolling ticker with gym updates.
Q.How can it improve the overall customer experience?
A. Whether it's music videos, fitness and nutrition tips, the latest news from your gym or the convenient clock for timing your reps, the network provides relevant, useful information and entertainment at a time when we know gym members want it.
Q. What are some of the most effective ways digital signage can reach gym customers?
A. Using a locations intelligence tool, vendors are able to help brands reach their ideal target audiences, ensuring that the content is relevant and hyper-local for the gym members in each location. Focusing on audiences instead of properties helps improve efficiency and allows us to make better, more targeted business recommendations for our clients.
Q.Are there any success stories you can share?
A. With the help of Ubimo, we have measured conversion for a few of our clients by tracking lift in foot traffic to their physical locations in relation to their in-gym media campaigns. So far, we have seen an average lift in visit rate that is more than double the industry benchmark."
Q.What are some of the barriers to deploying digital signage at gyms and how can we remove those?
A.The cost of installing screens can be a deterrent for gym owners. We are always looking for ways to help with those costs and demonstrate return on investment for the gyms themselves too."
About Bradley Cooper
Related Media
Subscribe
Get the latest news and resources from Digital Signage Today.
Recent Posts
