Customer Experience

Digital signage adopts fresh tactics for COVID-19

COVID-19 has forced industries to adapt in ways no one could have foreseen, and digital signage vendors and users are no exception.

Image via iStock.com

October 20, 2020 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

COVID-19 has forced industries to adapt in ways no one could have foreseen, and digital signage vendors and users are no exception.

Vendors and users have had to change their digital signage strategies in order to both clearly communicate social distancing and cleanliness policies, while still maintaining sales.

In order to get a firm grasp of how users and vendors are adjusting to this reality, Digital Signage Today spoke with JJ Parker, CEO of Carousel Digital Signage and Lia Makousky, marketing director for office furnishing provider, iSpace Environments.

Carousel Digital Signage

Q. What are some of the new tactics digital signage has had to adopt during COVID-19?

A. Once we realized the impact of COVID-19 and the stay-at-home orders, we decided that we needed to extend the reach of digital signage to non-traditional endpoints. We released new features to help our customers reach their customers, employees and students in their homes. We did this by allowing the visual messages to be easily shared on mobile devices (without installing an app), embedded in websites, displayed as screensavers and pushed to instant messaging platforms, like Slack.

Q. What are some tactics to boost sales with digital signage?

A. To boost sales, we focused on empowering our users to use QR codes to link their digital signage content to what traditionally would be printed material. For example, a large grocery chain was able deploy their weekly coupons in a digital format using QR codes displayed on their digital signage.

Q. How can digital signage make customers feel safer while shopping?

A. The rules and "flow" through a space changes frequently. Because digital signage can be updated easily, customers can feel assured that they have the latest information when they enter a space. Consistent information across multiple digital platforms like digital signage, the organization's website and social media platforms can help customers prepare, even before they enter a space. Furthermore, digital signage can create "touchless" experiences with "grab-and-go" content.

iSpace Environments

Q. How has your use of digital signage changed since COVID-19?

A.As an essential business who thrives on having customers visit our showroom, we needed to have a touchless entry and an efficient way to track visitors so we can contact them if someone in our office contracts COVID-19. We have been utilizing Carousel software for our digital signage at our entry that encourages visitors to check in, answer simple COVID-related questions and be instructed on our current protocols. It has streamlined our sign-in process and limited the need to repeat the expectations to visitors.

We also have used Carousel software throughout our showroom to display relevant digital signage information to our staff.

Q.How has digital signage impacted your sales?

A. As a Carousel Digital Signage dealer, this product is directly aligned with the needs of our customers today. It is an effective solution that makes big impact.

Photo provided by Carousel Digital Signage.

About Bradley Cooper

Bradley Cooper is the editor of ATM Marketplace and Food Truck Operator. He was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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