Mobile marketing helps advertisers and brands 'close the loop' (Commentary)

Mobile marketing connects advertisers and consumers at home via TV and on the go with DOOH.

5 Things: Five best practices for retail digital signage deployments

This time in "5 Things" we look at best practices for retail digital signage.

Coca-Cola facial recognition kiosk uploads straight to Facebook (Video)

by Christopher Hall — w, t

A digital signage kiosk updates people's Facebook page automatically by recognizing their facial features.

Smartphones make DOOH smarter (Commentary)

Some worry that smartphones will displace digital signage screens, but the two actually are perfect complements.

Infomercials and Groupon deals on digital out-of-home?

by Christopher Hall — w, t

Ad tech firm rVue expands its direct-response inventory; will this start a new trend in DOOH?

5 Things: Five things to consider when integrating mobile and digital signage

For DST's inaugural "5 Things" feature, iSign President and CEO Alex Romanov writes about DOOH-mobile interactivity.

DOOHgood mobilizes for East Africa relief effort

by Christopher Hall — w, t

Digital signage insiders working to get the DOOH industry help drought and famine victims in East Africa.

All about the content: Does a DOOH network really exist?

If a DOOH network advertises, but no one is around to see it, does it really exist?

Mayo Clinic goes shopping for patients at Mall of America (Video)

by Christopher Hall — writer, self

Interactive kiosks and digital signage highlight the Mayo Clinic's new "high-tech outpost" at Mall of America.

Retail Summit: Technology and 1-to-1 interaction

Executives instruct attendees on how to best incorporate technology into retail.

Order-Matic enters the digital menu board age

by Christopher Hall — w, t

Order-Matic, in business for 55 years, is now moving to provide digital signage menu boards.

Sprint and the telcos, pushing DOOH

by Christopher Hall — w, t

The major carriers are promoting digital signage for their business clients, with Sprint pushing the pace.

AOpen launching Open Services full-spectrum DOOH solution

by Christopher Hall — w, t

The new full-spectrum solution includes hardware, software and managed services for DOOH networks.

Commentary: DSA ROI calculator a useful DOOH planning tool

A leading consultant offers his take on the Digital Screenmedia Association's new ROI calculator.

3-D DOOH projection ad lights up San Diego Comic-Con (Video)

OOH media company uses 3-D projection on the side of San Diego's PETCO Park to launch new video game.

The digital signage year that was (so far): The top stories of 2011-and-a-half

More than a dozen digital signage industry figures comment on the top stories of the first half of 2011.

What to expect from your digital POP deployment

A digital signage R & D director outlines similarities and differences between digital and traditional POP displays.

MediaTile shifting from turnkey to SaaS for digital signage kiosks

by Christopher Hall — w, t

The HumanKiosk company will focus on software and bring in partners for hardware and branding.

QSR displays: Why professional-grade smokes consumer TVs

A display expert explains why it's a mistake to ask consumer-grade TVs to do a pro's job.

See the 'Virtual Assistant' in action (Video)

by Christopher Hall

The Virtual Assistant deployed at Duane Reade in New York had a predecessor at a UK airport. See her greet passengers here.