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Features

Infomercials and Groupon deals on digital out-of-home?

by Christopher Hall — w, t

Ad tech firm rVue expands its direct-response inventory; will this start a new trend in DOOH?

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5 Things: Five things to consider when integrating mobile and digital signage

For DST's inaugural "5 Things" feature, iSign President and CEO Alex Romanov writes about DOOH-mobile interactivity.

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DOOHgood mobilizes for East Africa relief effort

by Christopher Hall — w, t

Digital signage insiders working to get the DOOH industry help drought and famine victims in East Africa.

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All about the content: Does a DOOH network really exist?

If a DOOH network advertises, but no one is around to see it, does it really exist?

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Mayo Clinic goes shopping for patients at Mall of America (Video)

by Christopher Hall — writer, self

Interactive kiosks and digital signage highlight the Mayo Clinic's new "high-tech outpost" at Mall of America.

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Retail Summit: Technology and 1-to-1 interaction

Executives instruct attendees on how to best incorporate technology into retail.

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Order-Matic enters the digital menu board age

by Christopher Hall — w, t

Order-Matic, in business for 55 years, is now moving to provide digital signage menu boards.

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Sprint and the telcos, pushing DOOH

by Christopher Hall — w, t

The major carriers are promoting digital signage for their business clients, with Sprint pushing the pace.

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AOpen launching Open Services full-spectrum DOOH solution

by Christopher Hall — w, t

The new full-spectrum solution includes hardware, software and managed services for DOOH networks.

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Commentary: DSA ROI calculator a useful DOOH planning tool

A leading consultant offers his take on the Digital Screenmedia Association's new ROI calculator.

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3-D DOOH projection ad lights up San Diego Comic-Con (Video)

OOH media company uses 3-D projection on the side of San Diego's PETCO Park to launch new video game.

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The digital signage year that was (so far): The top stories of 2011-and-a-half

More than a dozen digital signage industry figures comment on the top stories of the first half of 2011.

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What to expect from your digital POP deployment

A digital signage R & D director outlines similarities and differences between digital and traditional POP displays.

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MediaTile shifting from turnkey to SaaS for digital signage kiosks

by Christopher Hall — w, t

The HumanKiosk company will focus on software and bring in partners for hardware and branding.

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QSR displays: Why professional-grade smokes consumer TVs

A display expert explains why it's a mistake to ask consumer-grade TVs to do a pro's job.

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See the 'Virtual Assistant' in action (Video)

by Christopher Hall

The Virtual Assistant deployed at Duane Reade in New York had a predecessor at a UK airport. See her greet passengers here.

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Cisco continues DOOH push, unveils new enterprise video system

by Christopher Hall

Tech giant launches new enterprise video delivery system, pushes digital signage applications.

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Final thoughts on InfoComm11: AV/IT integrators engaging with DOOH (Commentary)

DOOH consultant Lyle Bunn offers up some last thoughts on InfoComm11.

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Angry Birds take flight on digital signage, fly into real Barcelona sky

by Christopher Hall — w, t

Branding takes flight in the virtual and real worlds with DOOH and flying "birds" in Barcelona.

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Interactive digital signage goes to the Ducks at UO alumni center (Video)

by Christopher Hall — w, t

Movable touchscreen columns and interactive multitouch tables enliven the university's new facility.

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