Even Wendy's says 'content is king' for digital signage

by Cherryh Cansler — Editor, FastCasual.com

Digital signage screens are exciting to have in a restaurant, but if they lack content that is fresh and relevant, even the largest digital signs and menu…

FDA pushes back menu labeling mandate one year

by Betsy Craig — pres, menutrinfo.com

The rumblings have been circulating since early May, but now it's official: The menu labeling mandate is now set to begin Dec. 1, 2016, one year after the…

ICXSummit15: Why make customers wait?

by Christopher Hall — w, t

Digital signage, mobile payments and kiosks all provide routes to increased speed of service and a better customer experience across a broad spectrum of…

Digital signage leading the way for retail IoT

The Internet of Everything has changed the retail landscape when it comes to the customer experience; one of the principal endpoint solutions being utilized…

Regulatory trend: States adopting lighting standards for digital billboards

Keeping pace with new technology, a growing number of states are adopting lighting standards for digital billboards and outdoor digital signage that assure…

When digital signage gets interactive with gamification

Digital signage touch and gesture technologies have changed the gamification trend as users can interact with content using their hands and fingers, or even…

Top customer experience tech honored at ICXSummit15

by Christopher Hall — w, t

The ICX Association earlier this week handed out its 2015 Excellence Awards to 14 winners in the categories of digital signage, kiosk and self-service and…

ICXSummit15: Bringing 'social proof' to brick and mortar

by Cherryh Cansler — Editor, FastCasual.com

ICX Summit keynote looks at how digital signage and other in-store technologies can bring online 'social proof' into the brick-and-mortar experience.

Digital signage engaging customers in growing foodservice landscape

Customers are putting a high premium on digital signage in the QSR and fast casual spaces, and from the operator perspective, sales results are already proving…

Interactive customer experience technology has to surprise and delight

Customers expect a personalized experience that surprises and delights them, and most will trade bits of information about themselves if they receive something…

JetBlue lands engagement with digital signage 'Wingman'

by Christopher Hall — w, t

Digital signage and real-life intersected as JetBlue had New Yorkers dancing in the street and scratching their heads at the truly lifelike interaction from a…

How hybrid signage can optimize marketing campaigns

Affordable, dynamic marketing and promotional campaigns are blending print and digital signage.

Interactive customer experience technology has to provide value

Consumers with a natural sense of curiosity want to engage with technology, says Eric Vazquez, project manager for Encore Event technologies, but will the…

Digital signage spreading its wings at InfoComm15

by Christopher Hall — w, t

This year's InfoComm show Orlando, Florida, will draw nearly 1,000 exhibitors and more than 38,000 attendees from 110-plus countries, and they'll all find the…

3D projection digital signage restores destroyed Buddhas

by Christopher Hall — w, t

Historic sixth-century Buddhas destroyed by the Taliban made a triumphal if bittersweet, and temporary, return with the help of 3D projection mapping digital…

Bison, moose and bears, oh my: Hybrid campaign takes the big sky to the big city

by Christopher Hall — w, t

Media company Titan, Montana Tourism and the Chicago Transit Authority teamed in May to bring a taste of the big sky to the city of big shoulders with an…

5 for 5: May's top digital signage headlines

by Christopher Hall — w, t

It's time for a look back at the most-read articles and blog posts on Digital Signage Today in May, recapping the biggest news headlines of the month.

Interactive customer experience technology has to be natural

Technology should be used in way that's natural for consumers to interact with, and enhance the brand story, rather than be the story itself, says Ben Putland…

Interactive customer experience technology has to make sense

Consumers want to interact with technology, but that technology has to make sense for both the business and its customers, says Paula Suarez, director of…

Rise of the network video wall

Video walls are becoming increasingly visible, making big statements, capturing attention and promoting brands in eye-catching fashion. Is it time for new…