ICXSummit15: Bringing 'social proof' to brick and mortar

by Cherryh Cansler — Editor, FastCasual.com

ICX Summit keynote looks at how digital signage and other in-store technologies can bring online 'social proof' into the brick-and-mortar experience.

Digital signage engaging customers in growing foodservice landscape

Customers are putting a high premium on digital signage in the QSR and fast casual spaces, and from the operator perspective, sales results are already proving…

Interactive customer experience technology has to surprise and delight

Customers expect a personalized experience that surprises and delights them, and most will trade bits of information about themselves if they receive something…

JetBlue lands engagement with digital signage 'Wingman'

by Christopher Hall — w, t

Digital signage and real-life intersected as JetBlue had New Yorkers dancing in the street and scratching their heads at the truly lifelike interaction from a…

How hybrid signage can optimize marketing campaigns

Affordable, dynamic marketing and promotional campaigns are blending print and digital signage.

Interactive customer experience technology has to provide value

Consumers with a natural sense of curiosity want to engage with technology, says Eric Vazquez, project manager for Encore Event technologies, but will the…

Digital signage spreading its wings at InfoComm15

by Christopher Hall — w, t

This year's InfoComm show Orlando, Florida, will draw nearly 1,000 exhibitors and more than 38,000 attendees from 110-plus countries, and they'll all find the…

3D projection digital signage restores destroyed Buddhas

by Christopher Hall — w, t

Historic sixth-century Buddhas destroyed by the Taliban made a triumphal if bittersweet, and temporary, return with the help of 3D projection mapping digital…

Bison, moose and bears, oh my: Hybrid campaign takes the big sky to the big city

by Christopher Hall — w, t

Media company Titan, Montana Tourism and the Chicago Transit Authority teamed in May to bring a taste of the big sky to the city of big shoulders with an…

5 for 5: May's top digital signage headlines

by Christopher Hall — w, t

It's time for a look back at the most-read articles and blog posts on Digital Signage Today in May, recapping the biggest news headlines of the month.

Interactive customer experience technology has to be natural

Technology should be used in way that's natural for consumers to interact with, and enhance the brand story, rather than be the story itself, says Ben Putland…

Interactive customer experience technology has to make sense

Consumers want to interact with technology, but that technology has to make sense for both the business and its customers, says Paula Suarez, director of…

Rise of the network video wall

Video walls are becoming increasingly visible, making big statements, capturing attention and promoting brands in eye-catching fashion. Is it time for new…

Summer's coming in hot: Create cool customer experiences with digital signage

by Christopher Hall — w, t

The first day of summer is just weeks away, and it's coming in hot — but digital signage can help keep the summer heat at bay with cool customer experiences.

Iconic Marilyn Monroe 'skirt' scene re-created in the NYC Subway

by Christopher Hall — w, t

Perhaps Monroe's most iconic image, her skirt blowing in the updraft from subway trains blowing up through a sidewalk grating, has been re-created on digital…

Digital signage helping TOMS #WithoutShoes campaign put best foot forward

by Christopher Hall — w, t

TOMS Shoes is known as much for its philanthropic bent as for its casual slip-on shoes, but the shoemaker is taking that bent another step further with this…

Digital signage brings real-time opinion polling to UK election

by Christopher Hall — w, t

Sky News brought real-time (and surprisingly accurate) opinion polling to the people in last week's U.K. elections — with an assist from social media and…

NY Rangers take digital signage fan experience on long playoff run

by Christopher Hall — w, t

After the NHL's New York Rangers capped off a thrilling comeback against the Washington Capitals in a come-from-behind win in last night's Game 7, the team…

Ask the Experts: How do we bridge the smartphone gap?

by Christopher Hall — w, t

For the latest in the return of "Ask the Experts" here on Digital Signage Today, we're going to get an industry expert to offer his commentary on a question of…

5 for 5: April's top digital signage headlines

by Christopher Hall — w, t

It's time for a look back at the most-read articles on Digital Signage Today in April, recapping the biggest news headlines of the month.