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5 for 5: January's top digital signage news
We take a look back at the top of the pops from January, recapping the biggest digital signage stories of the month.
February 6, 2015 by Christopher Hall — w, t
Not surprisingly, the biggest news in January was old news — last year's top news to be exact.
A look back at 2014, and looks ahead at 2015, along with some big news from the BIG Show and some big news from the Big Mac of QSRs, are at the top of the charts for January's digital signage news.
So, without further ado, here are the top five stories from January on Digital Signage Today, by pageviews:
5. "Drinking from a digital signage firehose at Retail's BIG Show"
Digital signage and dynamic place-based media expert Lyle Bunn was inundated by the digital flood at this year's National Retail Federation show:
When 35,000 people attended the National Retail Federation retail's BIG Show 2015 in New York City, the busy conference and trade floor were all about "digital." Delegates had a buffet of options to make multichannel happen — along with its imperative omnichannel, the integration of multiple channels to create a customer experience expressed consistently at various touchpoints.
"Bricks are the new Black," declared Bill Simon, former president and CEO of Walmart U.S., in noting that e-commerce is peaking because it lacks the sensory experience of shopping and the immediacy that in-store buying provides, while describing that online mirrors the previous paradigm of catalogue shopping.
"Brick-and-mortar stores are at the emotional and financial center of retail," said Bal Dale of JDA Software, a primary provider of retail application systems.
And Levi Strauss & Co. EVP James Curleigh, president of the Levi's Brand, reflected the thoughts of many delegates in saying, "Stores are at the heart of the shopping journey, impulse buying as well as semiplanned and wish-list purchasing. The key is more productive stores, and technology is the tool that needs to be applied to reinforce the brand and the purchase experience."
Read the rest of the article here.
4. "Predicting the top 10 digital screen media trends for 2015"
We wrapped up our year-end and year-ahead review with the seventh annual top 10 digital screen media predictions by digital media expert Keith Kelsen:
All screens are part of the continuity of marketing and messages including the increasingly powerful pocket screen. It really comes down to what businesses we are in — on the retail side, on the advertising side, or on the corporate communications side. These are all distinct categories of digital screen media, digital out-of-home and digital signage. This marks my seventh annual Top 10 Trends for the industry — trends that are changing in exciting ways, trends that always include the good, the bad and sometimes the ugly.
Last year my No. 1 trend was "Go big or go small," and I submit to you how going small and big were high on everyone's list from restaurant tables to corporate lobbies to conversion of billboards.
For 2015, I would like to open up a dialog with readers with some thought-provoking predictions in an effort to gauge and better understand readers' reactions. For the first time, you get to tell us what you think the No. 10 trend is.
The main goal of engaging the consumer is to have conversation between the brand and the consumer and ultimately sell something! I submit to to you that everything we do is simple: The brand converses with the consumer and vice versa. So as companies look at what they are really doing in this business, does this realign their goals and thinking?
Read the rest of the article, and submit your idea for the 10th trend, here.
3. "McDonald's USA making its digital menu board play"
AT&T announced it has collaborated with digital signage solution provider STRATACACHE and digital signage display provider LG Electronics to provide a completely integrated digital menu board solution for McDonald's USA's business.
AT&T is providing project management and connectivity for the digital menu boards through an existing relationship through which AT&T provides WAN, LAN and Wi-Fi services in more than 14,000 McDonald's U.S. restaurants. STRATACACHE's ActiVia for Media 4.0 digital signage software provides the dynamic merchandising solution for single and multipanel menu board solutions…
2. "2015: A look at the digital signage year ahead"
We asked panel of industry experts to weigh in on what they think will be the biggest stories or trends in the industry in 2015.
After starting off the new year with a look back at 2014, now it's high time to turn expectant eyes forward to the future, and see what 2015 holds in store.
We've already looked at what were the biggest stories of 2014 in terms of site traffic on Digital Signage Today, and turned to a panel of industry experts to ask them what they thought were the biggest stories or trends in the industry in terms of impact in 2014. So now we'll turn to that same panel of experts for what they think will be the biggest stories or trends in the industry in the year ahead.
Click here to read the 2015 predictions from:
- Doug Bannister, CEO/CTO, Omnivex Corp.;
- Clark Brown, vice president of digital signage, LG Electronics USA;
- Lyle Bunn, analyst, advisor and educator in North America's dynamic place-based media sector;
- Jeff Hastings, CEO, BrightSign;
- Jeff Ittel, senior vice president, Avnet Embedded;
- Bill Melo, chief marketing executive, Toshiba America Business Solutions Inc.;
- Paul Flanigan, executive director, Digital Screenmedia Association;
- Paul Price, CEO, Creative Realities Inc.;
- Gajendra Ratnavel, CEO, L Squared Digital Signage;
- Rich Ventura, vice president of product marketing and solutions operations at NEC Display Solutions; and
- Glen Young, senior product marketing manager, Envision Peripherals Inc. for Philips Signage Solutions North America.
1. "14 for '14: The top 14 digital signage stories of 2014"
2014 has come to a close, and a brand new year is off to a fresh start — so it's high time to look back at the stories that made headlines in 2014.
The top 14 stories of 2014, as picked by the readers of Digital Signage Today, ran the gamut from practical to puckish, and featured donuts, digital menu boards, zombies and a brand so big it's now a verb.
So read on to get a taste of the most-read digital signage articles, according to page views, of 2014...
Read the rest of the article, and see the top 14 stories of 2014, here.
Cover photo courtesy of the National Retail Federation.
About Christopher Hall
Included In This Story
Omnivex
Omnivex digital signage software enables organizations to collect, present, and share information in real-time, on any screen.
BrightSign
BrightSign is the global market leader in digital signage media players, offering the most reliable, secure and sophisticated solid-state media players on the market today.
Philips Professional Display Solutions (PPDS)
At PPDS, we help bring the digital to life. We’re part of the largest display manufacturer in the world, TPV Technology. And we proudly hold the exclusive global rights to bring Philips branded digital signage, LED displays, professional TVs and monitors to life. What’s more, we have the innovation to bring that together with complementary.
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