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2025 in review: Top read digital signage stories

The most read stories ranged from how AI is powering OOH advertising to how digital signage is playing a bigger role than ever in customer experience in the retail sector.

Photo: Adobe Stock

January 7, 2026 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

What a year 2025 was in the digital signage industry. Of course AI dominated headlines as did digital out-of-home network expansions.

Here's a look at the top read stories at DigitalSignageToday in 2025 in no particular order.

How AI, data, digital screens are powering the future of OOH advertising

Three trends — AI, targeting advancements and digital screen conversion — provide an intriguing new frontier for marketers in cities.

The role digital signage plays in improving the customer experience in convenience stores

As c-stores increasingly embrace digital signage, commercial display providers in this sector continually innovate, offering advanced software solutions for monitoring, including dedicated cloud services and robust support.

Samsung, Cielo team up to redefine retail advertising

Samsung and Cielo are partnering to combine Samsung's VXT display technology and Cielo's AI-drive platform to create AI-powered digital signage.

GSTV partners with c-store Casey's on retail media network initiative

GSTV and Casey's have teamed up on a branded managed service video solution for enhanced retail media promotions.

Digital boards have evolved and so have opportunities they offer

Digital boards have made tremendous progress over the years and serve a significant role in business communications, but they are not without challenges.

How to handle digital signage threats, failure points

Selim Albardak, VP, global solutions engineering at Digi International, shares insight on the threats posed to digital signage as well as how wireless and IoT options driving digital signage forward.

How The North Face transformed its London flagship into a digital immersive shopping experience

The North Face worked with Mood Media to design an in-store experience providing an escape from urban bustle. A highlight is a LED wall that serves as a storytelling canvas.

Top 5 ways to make your digital signage content stand out

In today's fast-paced digital world, grabbing attention and leaving a lasting impression is more challenging than ever.

NY Mets transform Citi Field fan experience with Samsung LED technology

The New York Mets tap Samsung Electronics America's LED-powered technology to upgrade the Coca-Cola sign overlooking right field at the team's stadium Citi Field.

Voice AI to dominate industry in coming year, says SoundHound AI exec

Everyone knows that AI is taking the world by storm and transforming customer experience across restaurants, retail, self-service, and more, but a subset of that technology is arguably the fastest-growing element in the new business landscape: voice AI.

About Judy Mottl

Judy Mottl is editor of Retail Customer Experience and Digital Signage Today. She has decades of experience as a reporter, writer and editor covering technology and business for top media including AOL, InformationWeek, InternetNews and Food Truck Operator.

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