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2020 Digital Signage Future Trends Report delivers key insights

Every year, Digital Signage Today takes a look inside the crystal ball to see what lies ahead for the technology. The predictions are not backed up by magic but rather by real end users and expert vendors in the field.

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January 28, 2020 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Every year, Digital Signage Today takes a look inside the crystal ball to see what lies ahead for the technology. The predictions are not backed up by magic but rather by real end users and expert vendors in the field.

This year, the2020 Digital Signage Future Trends Report provided a variety of key insights into this ever-changing and growing market. It examines both how end users are using and planning to use digital signage in 2020 and where vendors see the market headed.

One part of the report tackles end user overall usage of digital signage. In order to obtain this information, Digital Signage Today sent out a survey asking users questions such as:

• How many displays do you use?
• Do you plan to increase or decrease the amount of displays you use in 2020?
• Do you use tools such as 3D content, HTML5 content, AI, etc.?
• What type of hardware do you use?
• What market are you in?
• Do you use interactive displays?
• What is the primary reason to invest in digital signage over the next two years?

Users provided a variety of insights into these questions. For example, ad revenue was listed as the top reason to invest in digital signage over the next two years, followed closely by branding.

Respondents also predict the U.S. will be the top area for digital signage growth in 2020 and retail will benefit the most from digital signage.

The other part of the report features vendor predictions for the market in 2020. This year, eight experts from the hardware and software sides of the business gave a variety of predictions such as:

• Jeff Hastings, CEO of BrightSign predicts we will increasingly see more voice interactive digital signage that crafts a touch-free experience.
• JJ Parker, CEO of Carousel Digital Signage, predicts the modern workplace will increasingly use digital signage to deliver targeted message to meeting spaces by floor, by department or by individual screens.
• Debbie DeWitt, marketing communications manager at Visix Inc., believes we will see more data-driven digital signage that will hep bridge the gap between online and offline experiences, especially in retail.
• Nanxi Liu, CEO of Enplug, predicts digital signage will become both more complex and simpler to use in 2020, but end users will need to carefully manage access and user roles as well as carefully select reliable and secure digital signage hardware and software.

You can read more about these predictions by clicking here to download the 2020 Digital Signage Future Trends Report. You can also find other reports such as theDigital Signage Hardware Comparison Guide and Software Comparison Guide by clicking here.

About Bradley Cooper

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Bradley Cooper is the editor of ATM Marketplace and Food Truck Operator. He was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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