Rebecca Minkoff debuts first interactive store

| by James Bickers

Luxury fashion brand Rebecca Minkoff opened the doors to its second U.S. store this week in SoHo, New York City, and according to the company, the store aims to pair some of the best features of online shopping with a traditional bricks-and-mortar experience.

Shoppers check in on arrival, via the "Connected Glass" shopping wall, a large mirrored interactive display. Once a shopper has made their selections, they tap a button to have their products sent to a dressing room, each of which is also outfitted with the mirrored touchscreens. Once in the fitting room, a shopper can still browse the online catalog, and request that additional items be brought to them.

The shopper also has a high level of control over the ambient lighting inside the fitting room. 

The Rebecca Minkoff brand takes its name from its creator, who launched her iconic "Morning After Bag" in 2005. Today, the company produces accessories, footwear, apparel and jewelry in addition to handbags, and is distributed in more than 900 luxury retailers worldwide. This is the brand's fifth retail location, its second in the U.S., and the first to use the interactive technology, which was implemented by eBay.

"Every woman hates walking out of a dressing room half-naked in search of a sales associate for another size or style, which is why I'm so excited about the magic mirrors in our dressing rooms," Minkoff said in a statement. "My customers will be able to virtually connect with their stylist through the mirror's touchscreen technology for anything they need ... whether it's another size or a glass of champagne."


Topics: Customer Experience, Interactive / Touchscreen, Retail



James Bickers
James Bickers is the former senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications. wwwView James Bickers's profile on LinkedIn

Omnivex Ink

Omnivex Ink

This is Omnivex Ink. It will change how your business communicates. Any information, any person, any device. Just three easy steps.

How to Install a Video Wall

How to Install a Video Wall

How to Install a Video Wall

Sponsored by: Userful Corporation

Omnivex Corporate Video 2017

Omnivex Corporate Video 2017

Energize your business and empower more informed decisions with Omnivex.

SENPAL Digital Signage Outdoor Technology - Rain or Shine, Clear as Ever

SENPAL Digital Signage Outdoor Technology - Rain or Shine, Clear as Ever

The rise of Outdoor Digital Signage is a new force in the outdoor advertising market. Since 2009, SENPAL has been the most professional all weather LCD manufacturer in China.

Engaging Digital Signage Built with Intel Inside®

Engaging Digital Signage Built with Intel Inside®

Get to market faster with feature-rich digital signage from Intel, deliver tangible value and leave lasting impressions, measure audience engagement in real-time, and quickly adapt to new trends for a seamless experience across every channel.

How do you get the right data at the right time?

How do you get the right data at the right time?

Amazon's success proves that those who understand their customers at a deep level will win. At a panel at the recent ICX Summit, Eric Schongalla, manager of retail systems at Carhartt, and Roger Starkweather, senior VP of sales and experiences at OpenEye Global, discussed how businesses can utilize data analytics and personalization.

Sponsored by: Interactive Customer Experience Summit (ICX Summit), Omnivex

Public Retail Kiosks – Give a Unique Customer Experience

Public Retail Kiosks – Give a Unique Customer Experience

Cities are exploring a smart city vision that uses Internet of Things (IoT) technologies to collect and analyze data for better management of public resources and services.

Digital Signage Content

Digital Signage Content

Digital Signage Content

Retailers craft 'phygital' solutions

Retailers craft 'phygital' solutions

Retailers are starting to bridge the gap between physical and digital to create phygital solutions. Two panelists spoke about this development at this year's ICX Summit.

Video: Retailers dive into technology at Interactive Customer Experience Summit

Video: Retailers dive into technology at Interactive Customer Experience Summit

The Interactive Customer Experience (ICX) Summit featured almost three days of education, networking and tours.

Watch highlights from this year's CONNECT Mobile Innovation Summit

Watch highlights from this year's CONNECT Mobile Innovation Summit

Couldn't make the CONNECT Mobile Innovation Summit? Catch the highlights with this video.

Digital signage teams with Coca-Cola to find out 'What's in a Name?' in Times Square

Digital signage teams with Coca-Cola to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

ICXSummit15: From scavenger hunt to Skydeck, the highlight reel

ICXSummit15: From scavenger hunt to Skydeck, the highlight reel

From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.

Digital menu board execs discuss latest trends

Digital menu board execs discuss latest trends

Execs from Peerless and Nextep discuss how operators can benefit from using DMBs.


Related Content


Latest Content

Get the latest news & insights


News

Resources

Trending

Features

Digital signage installation 101