2 factors to consider when designing DOOH content

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Selecting the right content for a DOOH campaign is a difficult task. Whether you are running a dynamic or traditional campaign, you have to think carefully…

What's driving the DOOH market?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In the past, DOOH was little more than taking a billboard image and importing it in a digital format. But now DOOH can deliver content that directly responds…

Scala updates digital signage platform with bolstered security

April 18, 2019

Scala has updated its digital signage platform Scala Enterprise to version 11.07. This update enables authentication with single-sign-on and stricter policies…

3 tips for successful indoor digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

It is one thing to understand the nuts and bolts of digital signage, such as the individual displays, media players and software packages, but it is another to…

3 ways to bring DOOH content to life

It's time to ditch the JPEG and deliver truly impactful DOOH content. End users can do this by adding motion and context with good timing.

PerceptIn offering IoT module for measuring DOOH effectiveness

March 29, 2019

PerceptIn recently launched its PerceptIn Intelligent Viewer Tracking Module, which allows DOOH advertisers to create in-store customer profiles and measure…

Hiperwall to upgrade digital signage software with browser support

March 25, 2019

Hiperwall has announced its Hiperwall software version 6.0, which will feature the HiperSource Browser technology to display web content on video walls. The…

How restaurants can utilize Big Data

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

"Big Data is like a mystery novel," Brian Lee, data analytics practice director, Wavicle Data Solutions, said during a session at the Restaurant Franchising …

X20 Media to demonstrate collaboration tech

March 20, 2019

X20 Media, a part of the Stratacache family of marketing technology companies, plans to showcase its latest collaboration and digital signage solutions. The…

Why the time is now for restaurants to embrace AI, VR

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Panelists at the Restaurant Franchising & Innovation Summit argued that for restaurants, whether big or small, the time to adopt innovative tech like AR, VR…

Navori to unveil digital signage software with 8K support

March 15, 2019

Navori plans to launch its QL 2.1 software at the end of the month. The software offers Common Alerting Protocol support and 8K content, according to a press…

Talking with Elo: Trends coming in touchscreen tech

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

As touchscreen technology becomes more ubiquitous in the digital signage space, we are seeing several trends emerge, both on the technology side and the…

ZKTeco USA relocates to Georgia

March 14, 2019

ZKTeco USA, a subsidiary of China-based ZKTeco, a global manufacturer of RFID and biometric recognition technology, will relocate its Fairfield, New Jersey…

3 questions to ask before you consider digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage is exciting. It's a thrill to see your vision come to life on a bright display at a place for everyone to see. However, before you even think…

VSBLTY Groupe begins public trading

March 7, 2019

VSBLTY Groupe Technologies Corp, a computer vision and machine learning solutions provider, has begun public trading on the Canadian Securities Exchange under…

How digital signage software can deliver personalized experiences

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The modern customer can pull up information instantly on their phones, and retailers and other businesses have struggled to compete for customer's attention.

Digital signage trends claim top spots in February 2019

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Readers of Digital Signage Today fell in love with digital signage trends last month. Cupid's arrows stories struck readers with stories related to smart…

Immersa CEO: 'The whole planet will be AR-enabled'

February 14, 2019

Immersal, an AR tech provider, has released its AR Cloud SDK for early access for developers. With this platform, developers can 3-D scan a space and position…

MainConcept launches SDK for video decoding

February 12, 2019

MainConcept, a video codec technology provider, has launched its cross-platform ProRes Decoder SDK 1.0 to allow developers to ingest Apple ProRes video content…

Stratacache opens Singapore headquarters for Asia-Pacific operations

February 12, 2019

Stratacache has opened a regional headquarters in Singapore to handle its operations in Asia-Pacific. This 3,100-square-foot office will provide support for…