CA high school deploys video scoreboard

November 22, 2013

Rocklin High School, near Sacramento, Calif., is sporting a new state-of-the-art scoreboard with a digital video screen in its sports stadium, thanks to the…

British Airways digital billboards interact with jets flying overhead

November 20, 2013

British Airways has a new digital billboard campaign that "interacts" with jets flying overhead, according to MarketingWeek.

Pets featured on Philly digital billboards

November 20, 2013

Philadelphia digital billboards recently featured pet patients from a local veterinary hospital as part of a promotional campaign and contest, according to CBS…

Digital billboards helping urgent search for bone marrow donor

October 30, 2013

The seach for a bone marrow donor for a sick 2-year-old boy who urgently needs a transplant has moved to digital billboards as part of an Ocean Outdoor…

Tide's Halloween Vines get tangled up in DOOH

Tide is cleaning up with groundbreaking new social media and digital billboard campaign.

Clock's ticking on tax benefits for digital billboard purchases

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Again this year, digital billboard operators can benefit from a government program designed to stimulate the economy.

Batman takes the fight to digital signage in the U.K.

October 25, 2013

A digital out-of-home campaign promoting the new "Batman: Arkham Origins" video game from Warner Bros. has brought the Caped Crusader to digital signage…

Rubber Duck floats onto digital billboards in China

The famous floating giant Rubber Duck is appearing on digital signage LED screens across China for Beijing Design Week.

Digital billboards promote foster child adoption in New Mexico

October 15, 2013

According to the Los Alamos (N.M.) Daily Post, New Mexico Gov. Susana Martinez recently announced that the state would begin using digital billboards to…

DOOH taps social media for Ad Week

An ad campaign integrates out-of-home, digital out-of-home and social media to drive home the medium's reach.

Comark to feature new outdoor digital signage kiosk at NRF14

October 14, 2013

Comark is set to feature its new outdoor digital signage kiosk at the National Retail Federation Big Show in January at the Jacob Javits Convention Center in…

Elevate Digital snares funding to further kiosk footprint

October 11, 2013

Elevate Digital, a Chicago-based company whose interactive outdoor kiosks can be found throughout high-traffic areas in the city, announced this week that it…

Beating the elements with outdoor digital signage [Infographic]

by Christopher Hall — w, t

Neither snow, nor rain, nor heat can keep a well-built outdoor display from delivering your message.

Home of the Kentucky Derby calls digital signage to the post

Churchill Downs is set to install what it says will be the biggest HD LED digtial signage video board in the world.

Digital billboard manufacturer Watchfire Signs acquired by private equity firm

October 8, 2013

Watchfire Signs, a manufacturer of LED signs and digital billboards, has been acquired by a fund managed by The Jordan Company, a middle-market private equity…

Digital billboards memorialilze fallen police officer

September 26, 2013

Digital billboards around Indianapolis recently were used to pay tribute to a fallen Indianapolis Metropolitan Police Department officer, Rod Bradway, who was…

AOTO deploys 200 sqm HD LED digital sign for CNC

September 24, 2013

China-based LED digital signage provider AOTO has installed an outdoor HD LED display in the Heung Kong Global Furniture Building Materials CBD in Chengdu…

Digital billboards help FBI nab 'I-55 Bandit'

September 12, 2013

The FBI's St. Louis Division announced that Andrew Maberry, who'd been dubbed "the I-55 Bandit" by the Bureau, has been arrested and charged with one count of…

Digital billboards aiding in manhunt for 'I-55 Bandit'

September 11, 2013

The FBI is using digital billboards as the Bureau steps up its search for a serial bank robber suspected of 10 robberies in five states, according to The…

Mini drivers take a spin on DOOH

by Christopher Hall — w, t

Digital signage billboards in London featured bespoke content aimed at Mini drivers in a novel integrated campaign.