Infomercials and Groupon deals on digital out-of-home?

by Christopher Hall — w, t

Ad tech firm rVue expands its direct-response inventory; will this start a new trend in DOOH?

SeeSaw inks backstage pass deal for digital signage content

August 21, 2011

Digital place-based media company SeeSaw Networks recently announced that it has signed a content agreement with Om Records, a San Francisco-based music and…

DOOHgood mobilizes for East Africa relief effort

by Christopher Hall — w, t

Digital signage insiders working to get the DOOH industry help drought and famine victims in East Africa.

Akoo joins Apple, Google, more in DDEX

August 17, 2011

Media and technology firm Akoo International announced that it has joined the Digital Data Exchange, a digital media consortium whose board members include…

Local firm deploys DOOH network to 20+ Lake Charles, La., hotels

August 16, 2011

Lake Charles, La.-based Digikast LLC, which has provided digital advertising solutions for the Lake Charles Regional Airport since 2008, announced that it has…

All about the content: Does a DOOH network really exist?

If a DOOH network advertises, but no one is around to see it, does it really exist?

Three Benefits of Using Cellular Wireless Digital Signage Networks

Benefits such as ease of installation mean wireless connectivity is a perfect option for many digital signage deployers.

Ethiopian media co. to deploy 144-screen digital signage network

August 7, 2011

Walta Information Center, a private media outlet and public relations center in Addis Ababa, Ethiopia, recently announced it is set to deploy a digital signage…

Sprint and the telcos, pushing DOOH

by Christopher Hall — w, t

The major carriers are promoting digital signage for their business clients, with Sprint pushing the pace.

How centrally-managed digital signage provides peace of mind

by Ben Stagg — CTO, Vital Media, Inc

Digital signage enables dynamic message management at point of sale, allowing a brand to change offers as often as desired.

StrandVision launches real-time digital signage monitoring

August 2, 2011

Menomonie, Wisc.-based StrandVision Digital Signage today announced enhanced administrative tools that monitor system status every minute for its digital…

AOpen launching Open Services full-spectrum DOOH solution

by Christopher Hall — w, t

The new full-spectrum solution includes hardware, software and managed services for DOOH networks.

UK DOOH co. Amscreen invades Europe with BP

July 31, 2011

Amscreen, which says it is "the U.K.'s largest nationwide digital media network owner," announced that it is expanding to foreign shores for the first time…

ConnectedSign deploys digital signage network at Penn. community college

July 26, 2011

Reading Area Community College has contracted with digital signage systems integrator ConnectedSign to deploy a campus-wide digital signage network.

DOOH gets its hair did in UK salons

July 26, 2011

U.K.-based salon specialist agency Showreel TV announced today that it has bought digital signage company Simply Media for an undisclosed sum.

Commentary: DSA ROI calculator a useful DOOH planning tool

A leading consultant offers his take on the Digital Screenmedia Association's new ROI calculator.

DOOH one of few Gannett divisions not failing

July 20, 2011

According to Media Daily News, the Gannett Co. news chain saw both revenues and profits drop in Q2 2011, with its broadcasting business (including Captivate…

Weather-responsive DOOH campaign selling water guns, checkers in the UK

July 17, 2011

U.K. multichannel retailer Argos is incorporating digital out-of-home advertising into a new £4 million "order online today, enjoy today" ad campaign – with…

ScreenScape gets $6M shot in the arm

July 17, 2011

Canadian IT solutions provider Hartco Inc. recently announced that it was investing $6 million in Canadian DOOH firm ScreenScape Networks Inc., an online…

3-D DOOH network to launch new 3-D smartphone in UK

July 14, 2011

Inition, a 3-D production and technology specialist firm, announced today that it is rolling out what it says is "Europe's largest bespoke in-store…