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DOOH Advertising News

Signagelive lands 5K-screen DOOH network

January 22, 2013

Cloud-based digital signage software solution provider Signagelive recently announced that Life Channel Network, which it said is "the largest DOOH network in…

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GSTV expands DOOH at the pump to SoCal Chevron stations

January 15, 2013

Gas Station TV, a digital out-of-home network at the pump, and Wayne, a GE Business and global provider of fuel dispensers and technologies, today announced…

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Omnivex, DST webinar looks at making ads work better with digital signage

January 15, 2013

Digital Signage Today and digital signage software provider Omnivex Corp. will present an educational webinar, "Improving Advertising Effectiveness with…

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Zoom Media inks DOOH deal with health club chain

January 11, 2013

Fitness digital media company Zoom Media & Marketing has announced an exclusive long-term media and advertising agreement with Town Sports…

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Digital signage included in Alcatel-Lucent showing at CES

January 3, 2013

Alcatel-Lucent will be demonstrating 12 new cloud-based service concepts created by its ng Connect Program aimed at igniting innovation and sparking the new…

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UK bank gamifies DOOH campaign

December 28, 2012

U.K. retail bank Lloyds TSB recently launched an interactive digital signage driving game to promote its "Personal Current Account" smart features. The…

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International Sign Association focusing on digital signage

December 20, 2012

The International Sign Association announced today it has launched a new section of its website focusing on digital signage.

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Pattison Outdoor inks deal with QMI Agency for DOOH news

December 13, 2012

Canadian outdoor, transit and digital advertising company Pattison Outdoor Advertising has chosen newswire service QMI Agency as the primary content provider…

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Adspace books Conde Nast Traveler for DOOH

December 10, 2012

Travel magazine Condé Nast Traveler is providing exclusive holiday digital signage content across the Adspace Digital Mall Network, according to an…

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Signagelive powering 700 digital signage screens in UK clubs

December 7, 2012

Trendy Media has chosen Signagelive as their exclusive platform to manage and deliver digital signage advertising to 700 Trendy Vend HD screens with integrated…

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Capital Networks digital signage software powers DOOH in 'Canada's Times Square' in Toronto

December 5, 2012

Titan Canada is using the Audience software platform, provided by Capital Networks Ltd to power the extensive digital signage network on display at "Canada's…

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Keywest Technology powering sports-bar DOOH franchise

December 4, 2012

Keywest Technology's MediaZone Pro is powering ad playback for a growing sports bar-based digital signage advertising franchise, according to a company…

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Fuel pump DOOH network spreads in SoCal

November 20, 2012

Gas Station TV, a nationwide digital out-of-home network at the pump, has signed a deal with United Oil to expand its relationship with the network and install…

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American Marketing Association, PRI hosting webinar on omnichannel

November 15, 2012

Platt Retail Institute Director and Research Fellow Steven Keith Platt is scheduled to join Rick Chavie, vice president of omni-commerce for hybris software…

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JCDecaux, Clear Channel Outdoor duking it out over digital billboards in Chicago

November 14, 2012

Rival out-of-home titans are fighting over a proposed 20-year digital billboard "monopoly" in Chicago, according to The Chicago Sun-Times.

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GPSS expanding footprint of its sports and rec DOOH network with ScreenScape

November 13, 2012

Alberta, Canada-based GPS Strategies Ltd. today announced they are using digital signage and place-based media software solutions provider ScreenScape to…

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Love it or hate it, Marmite Christmas campaign features interactive DOOH

November 12, 2012

In what digital out-of-home firm Grand Visual is calling "the first ever interactive Christmas lights installation on Oxford Street," food brand Marmite is…

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Hispanic 3D DOOH network nearing 4 million impression mark

November 12, 2012

The Hispanic 3D Ad Network, owned by Los Angeles-based 9D Media, has reached a milestone of delivering 3.7 Million Hispanic Impressions with its network of…

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Les Mousquetaires launches retail digital signage TV channel

November 8, 2012

French retail group Les Mousquetaires has launched an in-store TV channel based on the digital signage software solution Media4Display to animate the digital…

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Toyota DOOH campaign snags top prize at Art of Outdoor competition (Video)

November 8, 2012

London-based agency glue Isobar recently took top honors in the Art Of Outdoor Digital Competition, which rewards innovative and creative work in digital…

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