DOOH Advertising News
Korean Air lands on Madison Ave. with digital signage video wall
December 30, 2013
To entice demanding business travelers with a new luxury flying experience, Korean Air has touched down on Madison Avenue with an immersive, interactive video…
read nowDigital signage health kiosk tops 40M engagements
December 27, 2013
Health care technology company SoloHealth recently announced that its SoloHealth Station consumer health-and-wellness kiosk has surpassed the 40-million mark…
read nowSuper Bowl could spike DOOH
December 26, 2013
This year it's not just the ads on TV that are going to be big news around the Super Bowl. With this year's NFL championship being played just outside of the…
read nowBurberry tries on digital signage in the UK, joins the Piccadilly Circus
December 26, 2013
Burberry has opened a new retail concept in London's Covent Garden that tries on digital signage for size, according to Marketing magazine. The brand also was…
read nowClear Channel launches DOOH selfie promo for NYE in NYC
December 23, 2013
Clear Channel Outdoor announced it has expanded its array of full-motion digital billboards in New York City with three new screens at the…
read nowOutdoor media companies bringing mobile to DOOH
December 18, 2013
Mobile-marketing solutions provider Blue Bite recently announced new rollouts with three outdoor media companies — Vector Media, Cinema Scene Marketing and…
read nowRoman airports landing on DOOH
December 6, 2013
Aeroporti di Roma has entered into a partnership with Clear Channel Outdoor to exclusively operate airport advertising space in Rome's two airports, Rome…
read nowBritish Airways digital billboards interact with jets flying overhead
November 20, 2013
British Airways has a new digital billboard campaign that "interacts" with jets flying overhead, according to MarketingWeek.
read nowUS-based DOOH health network spreads the message in Europe
November 20, 2013
Last week in Hamburg, Germany, Health Media Network COO Larry Newman was the featured keynote speaker at the BroadSign Executive Forum: Healthcare, a…
read nowCanadian outdoor firm takes on climate change on digital signage
November 15, 2013
Canadian out-of-home company Pattison Outdoor Advertising is turning its digtial signage and digital out-of-home screens over to the issue of climate change.
read nowDigital billboards helping urgent search for bone marrow donor
October 30, 2013
The seach for a bone marrow donor for a sick 2-year-old boy who urgently needs a transplant has moved to digital billboards as part of an Ocean Outdoor…
read nowIntegrated Twitter-DOOH campaign takes Scrabble to digital signage
October 30, 2013
Mattel and JCDecaux U.K. recently ran an experiential digital out-of-home campaign for the game Scrabble on digital signage screens in London's Liverpool…
read nowESPN goes live on digital signage with 'DaDaDa' on DOOH
October 28, 2013
ESPN's marketing team recently deployed outdoor digital billboards showing real-time updates to drive viewers to the network's SportsCenter for breaking news…
read nowBatman takes the fight to digital signage in the U.K.
October 25, 2013
A digital out-of-home campaign promoting the new "Batman: Arkham Origins" video game from Warner Bros. has brought the Caped Crusader to digital signage…
read nowDPAA unveils pilot ad program for Ford
October 22, 2013
The Digital Place-based Advertising Association has developed its first and largest multinetwork campaign for an advertiser with a "landmark" pilot program for…
read nowRMG, Regus partner to create 'largest' in-office DOOH network
October 22, 2013
RMG Networks, a provider of technology-driven video advertising and communications solutions, recently announced a partnership with global workplace provider…
read nowDigital billboards promote foster child adoption in New Mexico
October 15, 2013
According to the Los Alamos (N.M.) Daily Post, New Mexico Gov. Susana Martinez recently announced that the state would begin using digital billboards to…
read nowLady Gaga DOOH campaign integrates social media
October 15, 2013
While Lady Gaga fans around the world eagerly awaited the reveal of Lady Gaga's new ARTPOP album cover on a Times Square billboard by watching a live video…
read nowBroadSign digital signage set to invade French DOOH
October 14, 2013
Digital signage software and media player provider BroadSign International said in a recent announcement it is marking its presence in the French digital…
read nowElevate Digital snares funding to further kiosk footprint
October 11, 2013
Elevate Digital, a Chicago-based company whose interactive outdoor kiosks can be found throughout high-traffic areas in the city, announced this week that it…
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