DOOH Advertising News
OOH Pitch goes to bat with rVue
August 30, 2010
Out-of-home media planning and buying group OOH Pitch Inc. today announced that it has selected the rVue demand-side platform (DSP) as the agency's planning…
read nowSeeSaw Networks introduces solution targeting moms and families
August 30, 2010
Digital place-based media company SeeSaw Networks today introduced an end-to-end solution that it says provides marketers the most effective way to reach and…
read nowDOOH leader trying mobile app
August 29, 2010
Clear Channel Airports, specialists in place-based advertising targeting air travelers, recently announced a partnership with Geodelic, which incorporates…
read nowIntel India launches in-taxi digital signage with Meru Cabs
August 26, 2010
According to India's The Economic Times, Intel India recently launched new digital signage devices in Meru Cabs taxis embedded with Intel chips. Meru Cabs…
read nowReach Media Group expands pharm footprint with Cardinal Health deal
August 23, 2010
Digital place-based media and entertainment company Reach Media Group (RMG) today announced that it is extending the scale of its recently acquired Pharmacy TV…
read nowSaturn updates interactive cinema digital signage
August 22, 2010
British end-to-end digital signage specialist Saturn says it has further developed its Connectvision technology to take audiences on an interactive…
read nowDOOH tops 10% of U.K. outdoor ad spend for first time
August 19, 2010
The Outdoor Advertising Association (OAA) says digital out-of-home accounted for 12.8 percent of outdoor advertising spend in the second quarter, Screens.tv…
read nowBoutique Film using Navori software on 'largest profitable digital signage booking platform in Switzerland'
August 18, 2010
Geneva-based Boutique Film reports that it has created the largest profitable digital signage booking platform in Switzerland using Navori digital signage…
read nowDaily analytics now part of rVue's Demand-Side Platform
August 16, 2010
From rVue Inc. comes an announcement today that it has released rVue 2.3, the next generation of the company's Demand-Side Platform (DSP) for digital…
read nowGoGo Cast gets digital merch deal for nearly 230 Southeast c-stores
August 15, 2010
GoGo Cast Inc. today announced an in-store collaboration with Tri Star Energy LLC of Nashville, Tenn., to roll out digital signage in more than 200 c-store…
read nowZoom Media inks DOOH deal with LA Fitness
August 10, 2010
According to Media Daily News, Zoom Media & Marketing recently announced that it has inked a long-term media and advertising deal with LA Fitness and its…
read nowADCENTRICITY releases Q2 2010 DOOH report
August 10, 2010
Digital out-of-home aggregation and strategy firm ADCENTRICITY today announced its second quarter report on digital-out-of-home (DOOH) for 2010, a compilation…
read nowScala names new VP of American ops
August 3, 2010
Scala, a global provider of digital signage and advertising management solutions, announced recently that it has appointed media industry veteran Tom Nix as…
read nowCinema Scene expands Digital Media Network
August 3, 2010
Cinema Scene Marketing, a provider of in-lobby media and promotions, announced recently that its Digital Media Network has grown to 170 locations and an…
read nowChina's Focus Media sells stake in Internet ad company to focus on DOOH
August 2, 2010
According to Screens.tv, China's Focus Media selling its Internet advertising subsidiary to refocus on its digital out-of-home advertising network. The…
read nowEnglish Premier League soccer club rolls out digital signage
August 2, 2010
According to AKA.tv, English soccer club Manchester City has installed a Unity digital signage system from Digital Media Projects to 'revolutionise' its…
read nowOntario YMCAs joining ScreenScape community
August 2, 2010
Several YMCA locations in the Southern Ontario area announced today that they have chosen ScreenScape to power digital displays inside their branch locations…
read nowPRN's Cathy Stauffer to speak at 2nd Masters Series event in Toronto
July 29, 2010
In the second of digital signage consultant Lyle Bunn's educational Masters Series, PRN vice president Cathy Stauffer will share lessons and best practices…
read nowCARE Media adding 1,000 medical practices to DOOH network
July 28, 2010
CARE Media Holdings Corp. today announced plans to increase its digital signage network coverage by adding 1,000 new medical specialty offices to its national…
read nowMarketing heavyweight joins rVue board
July 28, 2010
RVue Holdings Inc., the parent company of digital out-of-home demand-side platform creators rVue Inc., today announced the appointment of OmniCom's Robert…
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