DOOH Advertising News
Indian in-taxi DOOH network lands McDonald's, more big names
February 7, 2012
According to India's BestMediaInfo.com, the recently launched Flo, billed as "India's first in-taxi advertising and entertainment network," has already started…
read nowNew DOOH ad-tracking tech from rVue
February 7, 2012
Advertising technology and integrated strategic media services organization rVue Inc., a subsidiary of rVue Holdings Inc., recently announced the launch of…
read nowTimes Square digital signage helps launch Wendy's T-shirt campaign
January 31, 2012
During Wendy's investor day in New York City on Monday, the company discussed its plan to focus more strongly on marketing campaigns. At the same time down…
read nowPRN, indoorDIRECT launch JV to increase QSR DOOH footprint
January 16, 2012
Premier Retail Networks LLC, a Technicolor company and global provider of digital place-based media services, and indoorDIRECT Inc., owner of The Restaurant…
read nowDOOH-mobile network upgrade for Mac's Milk & City of Calgary
January 12, 2012
Multiplatform advertising solution firm iSIGN Media Solutions Inc. today announced an update to its digital signage networks located in the Mac's Milk chain of…
read nowPennsylvania airport to offer self-service options, new digital signage displays
December 14, 2011
As part of its deal renewal with airport marketing company Clear Channel Airports, Harrisburg International Airport in Pennsylvania will soon have a variety…
read nowMRI digital signage displays catching the bus in London
November 20, 2011
Atlanta-based Manufacturing Resources International (MRI) recently announced that it has been selected by Clear Channel International (CCI) to provide 10…
read nowGoGo Cast forms partnership for hyperlocal DOOH content
November 17, 2011
GoGo Cast Inc., a global provider of dynamic content and digital merchandising in the digital-out-of-home space, today announced an in-store collaboration with…
read nowScreenScape opens up digital out-of-home service for content memberships
November 6, 2011
Canadian DOOH network firm ScreenScape recently announced that it has opened its service to content members. ScreenScape is an online service for engaging…
read nowClear Channel Outdoor - New York expands DOOH network
October 30, 2011
Clear Channel Outdoor — New York has announced the expansion of its digital out-of-home network in the city of White Plains, N.Y., to provide added high impact…
read nowParking garage-based DOOH network signs up with NEC's VUKUNET
October 17, 2011
NEC Display Solutions of America announced today that New York-based Park Cast Network is using the VUKUNET platform to manage and flight advertising campaigns…
read nowGoGo Cast digital signage to go go Lotto
October 10, 2011
GoGo Cast Inc., a global provider of retail digital signage, merchandising and branded content, today announced a seven-year agreement with lottery technology…
read nowDigital signage opens up Times Square to 'the little guy'
October 10, 2011
According to today's Wall Street Journal, "Times Square, the nation's mecca of slick advertising for corporate behemoths, is increasingly a showcase for the…
read nowCanadian out-of-home firm announces DOOH growth spurt
October 10, 2011
Toronto-based Newad Indoor today announced a major growth in its digital out-of-home offering due to the addition of 700 LCD screens in 140 bars and…
read nowLeapfrog Interactive jumps into Cincinnati with public health DOOH campaign
October 9, 2011
Digital advertising agency LeapFrog Interactive last week unveiled its first digital out-of-home (DOOH) interactive marketing piece, created for the Hamilton…
read nowCanadian out-of-home firm integrating NFC for mobile interaction
October 5, 2011
Canadian indoor advertising firm Newad has announced that it will begin integrating NFC (near field communication) technology into its digital out-of-home and…
read nowColleges using NV3 phone-charging kiosks
October 3, 2011
Auburn University, the University of Alaska, the University of Miami and Towson University have each deployed NV3 Technologies cellphone- and tablet-charging…
read nowDOOH firm rVue inks deal with OOH firm Billups Worldwide
September 29, 2011
Digital out-of-home platform firm rVue Inc. recently announced a strategic partnership with Billups Worldwide, an independent out-of-home media communications…
read nowDPAA says ad growth soaring
September 27, 2011
The Digital Place-based Advertising Association (DPAA) announced today that growth rates for the industry sector remained strong during the first half of 2011…
read nowISIGN on target with purchase of Pinpoint Media
September 27, 2011
Location-based interactive proximity advertising solutions firm iSIGN Media Solutions Inc. today announced that it has signed a purchase-and-sale agreement for…
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