DOOH Advertising News
DPAA study: More dollars to DOOH
August 13, 2012
A new survey of strategic media planners conducted by the Digital Place-based Advertising Association shows a significant increase in the percentage of…
read nowTruMedia intros remote management solution for DOOH
August 9, 2012
Tampa, Fla.-based TruMedia Technologies Inc., a provider of marketing optimization and audience measurement solutions for the retail chain and out-of-home…
read nowNY airport inks 'Titan-ic' DOOH deal
August 7, 2012
Out-of-home advertising and media firm Titan has been awarded a five-year contract for the exclusive right to sell advertising in Westchester County (N.Y.…
read nowAdspace picks up Access 360's in-mall DOOH assets
August 6, 2012
In-mall digital out-of-home nework owner Adspace Networks has acquired Access 360's Mallvision assets including an exclusive sales representation agreement…
read nowDigital signage tower takes center stage in Munich Airport (Video)
August 2, 2012
Digital communication technology firm 3M GTG, part of diversified technology company 3M, has introduced what it's calling "a new generation of billboard," the…
read nowDOOH firm sells mall assets to focus on sports
August 1, 2012
Access Sports Media, formerly Access 360 Media, today announced the sale of its Mallvision assets to focus entirely on its position in live sports…
read now'For Rent' signs going digital
July 31, 2012
Flagship Properties in Toronto has entered into an agreement with Digital Marketingbox powered by UNOapp online software to install outdoor digital signage…
read nowDigital signage projection tech cheers on Olympic athletes (Video)
July 31, 2012
Just as the world finished watching the Opening Ceremony of the London 2012 Olympic Games on July 27, Procter & Gamble and Gillette used digital signage…
read nowColombian DOOH network picks BroadSign
July 25, 2012
Colombian digital signage network operator Enmedio Comunicacion Digital is deploying BroadSign's digital signage technology platform across its networks with…
read nowGoGo Cast DOOH goes social-local with Dingo Mobile deal
July 23, 2012
Digital out-of-home merchandising and content firm GoGo Cast Inc. announced today that it has inked a deal to acquire Toronto, Canada-based Dingo Mobile Inc.…
read nowGSTV DOOH network integrates Nielsen agency planning tools
July 17, 2012
Gas Station TV announced today that it, in conjunction with Nielsen Media Research, through its Interactive Market Systems division, has developed a GSTV…
read nowDigital signage helping to find missing persons
July 11, 2012
Digital out-of-home media company Amscreen is supporting the U.K.'s Missing People charity by donating network space toward the biggest digital billboard…
read nowInteractive touchscreens educate UAE residents about World Expo
June 29, 2012
Digital signage kiosks are helping to educate United Arab Emirates residents about the country's bid to host the World Expo 2020 in Dubai under the theme…
read nowWizards owner wants digital billboards on DC's Verizon Center
June 29, 2012
According to the Washington Post, the owner of the NHL's Washington Capitals, WNBA's Mystics and NBA's Wizards, is working to convince the D.C. Council to…
read nowDOOH mall networks in Spain to get audited
June 25, 2012
Neo Advertising will audit digital signage networks at Spanish shopping malls with measurements based on TruMedia Technologies Ltd. facial-recognition…
read nowNFC-enabled DOOH columns on the rise in Montreal
June 21, 2012
Astral Out-of-Home, a division of Canadian media firm Astral Media Inc., recently announced that it was deploying a network of NFC-enabled digital signage…
read nowSoloHealth announces FDA approval of health screening kiosks
June 5, 2012
Consumer-driven health care technology company SoloHealth announced today it has received approval from the U.S. Food and Drug Administration for its…
read nowDigiCast expands coffeehouse DOOH penetration, buys RMG cafe network
May 31, 2012
Brite Media Group's DigiCast Networks recently announced that it has acquired RMG's cafe digital signage network.
read nowAmscreen takes DOOH network to the bank
May 31, 2012
U.K.-based digital media network owner Amscreen recently announced it has signed an agreement with banking chain Halifax that will see screens installed in…
read nowGroupon partner, digital signage kiosk firm takes in $2.7 million in funding
May 30, 2012
Chicago-based technology company Elevate Digital, whose SmartDigital-branded interactive outdoor kiosks can be found throughout the Windy City, announced…
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