DOOH Advertising News
Clear Channel Outdoor taps location-based analytics to enhance DOOH campaigns
October 2, 2015
Clear Channel Outdoor Americas today announced it has partnered with Vistar Media, an advertising platform designed to help brands reach consumers based on…
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Georgia outdoor advertiser going digital in Eurasia
September 29, 2015
Digital signage displays will run in transit, shopping mall and airport venues in Georgian company's new DOOH network, according to BroadSign.
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New New York subway station gets on the digital signage train
September 29, 2015
Out-of-home media company Outfront Media Inc. announced it has deployed what it says is "the future of consumer engagement within out-of-home advertising": new…
read nowTitan, Control Group complete merger, form Intersection
September 18, 2015
The merger of out-of-home advertising company Titan and technology and design firm Control Group to form Intersection, announced earlier this summer, has been…
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Celebrities take to digital billboards to promote new recycling system
September 15, 2015
Nonprofit organization Recycle Across America today announced a partnership with out-of-home advertising company Lamar Advertising Co. to promote RAA's…
read nowDPAA adds Cineplex Digital Solutions to ranks
September 9, 2015
The Digital Place Based Advertising Association announced today that Cineplex Digital Solutions, the digital signage and experiential media agency of Cineplex…
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Digital signage driving Shell TV Network in Turkey
September 8, 2015
Digital signage media player provider BrightSign LLC today announced that its players are powering a network of nearly 400 screens in Shell garage forecourts…
read nowDigiCom acquires Amscreen media networks
August 24, 2015
U.K.-based digital signage firm Amscreen recently announced that it has signed a new partnership agreement that will see DigiCom take ownership of the media…
read nowNew platform integrates digital signage and digital online to target Australia's 2 million small businesses
August 20, 2015
A new integrated online and digital out-of-home content platform dedicated to supporting Australia's 2 million small businesses has been launched by oOh!media…
read nowJCDecaux plans 'significant digital transformation' for London bus shelters
August 20, 2015
The company announced it has been awarded what it called "the world's largest bus shelter advertising concession" by Transport for London. The company's…
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Mazda hits the road in Oz on digital billboards
August 19, 2015
Australia's APN Outdoor has launched a multiplatform digital signage campaign with OMD Melbourne to bring the new Mazda MX-5 to market.
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Empty space now ad space in the Indooroopilly Shopping Center
August 13, 2015
Digital signage advertising is filling a three-story-tall open space in the largest shopping mall in the western suburbs of Brisbane, Australia.
read nowControversy puts Tim Hortons' in-store digital signage network under the microscope
August 3, 2015
The Tim Hortons fast casual chain of coffee and doughnut shops is reviewing its in-store digital signage channel, according to The Canadian Press and CTV News.
read nowFormetco calls up mobile app for digital billboards
July 29, 2015
Digital signage billboard provider Formetco has officially launched its new XD mobile application, a tool created to help LED billboard owners and many roles…
read nowCaptivate expands Canadian digital signage ad network
July 27, 2015
Location-based video media network Captivate announced today that it has added two major office buildings to its digital out-of-home media network in Canada…
read nowDigital signage phone-charging kiosks hit the show at VidCon 2015
July 27, 2015
Brightbox Inc., a global platform provider of networked mobile device recharging and engagement solutions, announced it teamed with Panasonic to keep the…
read nowNielsen study highlights efficacy of digital billboards
July 23, 2015
Three out of four (75 percent) respondents recalled seeing a digital billboard in the past month, and 60 percent noticed one in the past week, according to…
read nowAPN Outdoor adds to digital billboard portfolio in Sydney CBD
July 20, 2015
Australian out-of-home advertising firm APN Outdoor has added two new digital billboards to its portfolio in Sydney's central business district, according to…
read nowAfter launch of new ad platform, TouchTunes joins DPAA
July 13, 2015
The Digital Place Based Advertising Association today announced a new addition to its ranks, TouchTunes, which earlier this year announced the launch of a new…
read nowTitan CEO joining DPAA board
July 7, 2015
The Digital Place Based Advertising Association has announced that Don Allman, president and CEO of Titan, has been voted onto the association's board of…
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