Da-Lite introduces Holo Screen for digital signage use

January 14, 2010

Hometoys.com reports that Da-Lite Screen Company has introduced the new Holo Screen for large format digital signage applications. Engineered and designed to…

James Ellis moves from CBS Outdoor to AtmAd in the U.K.

January 13, 2010

Cashpoint media owner atmAd has appointed James Ellis from CBS Outdoor to the position of account director of national sales to support the growth of atmAd's…

NEC reveals channel plan for VUKUNET

January 13, 2010

AMI Entertainment Network partners connects with DOOH advertisers via rVue

January 12, 2010

AMI Entertainment Network Inc. has announced it has joined with rVue to provide advertisers and ad agencies with enhanced media planning tools for AMI's…

DISE digital signage platform supports never.no mobile interactivity option

January 11, 2010

Never.no, a provider of the technology that enables people to use their mobile phones to interact with a video display, today announced a partnership with the…

Digicom appointed by Simply Media, Tony & Guy for DOOH ad sales

January 7, 2010

Digicom announced this week that it has been appointed by Simply Media and Tony & Guy to sell advertising on both their networks of digital out-of-home…

MediaLife forecast: Out-of-home in 2010

January 6, 2010

In 2009 the out-of-home industry suffered right along with other media during this recession, says MediaLife. The recovery may not begin in earnest until the…

VeriFone acquires in-taxi digital media sales business from Clear Channel Outdoor

January 3, 2010

VeriFone today announced that it has acquired the Clear Channel Taxi Media business from Clear Channel Outdoor. The acquisition is not expected to be material…

Digital signage part of Chicago Tribune Hispanic marketing effort

December 21, 2009

Tribune Company has announced the creation of Tribune Hispanic, a cross-platform national media solutions group aimed at helping advertisers reach the growing…

Print brand Outside Magazine expands into digital out-of-home video

by Bill Yackey

December 20, 2009

MediaPost reported last week that Outside Magazine, which is published by Mariah Media, has announced a partnership with the Resort Sports Network (RSN) to…

Out-of-home advertising falls 17% in Q3

by Bill Yackey

December 16, 2009

The total out-of-home advertising market fell 17 percent in the third quarter of 2009 compared with the same period in 2008, according to new data from the…

Vans, Locamoda use DOOH for cross-channel ad campaign

by Bill Yackey

December 15, 2009

Vans and LocaModa launched a global cross-channel ad campaign Tuesday, starting on the Viacom Times Square digital billboard. Using LocaModa's place-based…

JCDecaux wins screen advertising contract with Nice Côte d'Azur Airport

by Bill Yackey

December 14, 2009

French outdoor advertising and urban furnishings group JCDecaux SA Monday said its subsidiary, JCDecaux Airport, has won the advertising concession for Nice…

CTA extends ad contracts with Titan Outdoor, but takes revenue hit

by Bill Yackey

December 13, 2009

The Chicago Transit Board last week approved a new five-year contract with Titan Outdoor for print and digital ad sales and placement on Titan media properties…

Another DOOH booking platform emerging in Europe

by Bill Yackey

December 13, 2009

Ooh-tv.fr reported last week that Screening Media announced the launch of an online DOOH booking platform to be released in January. The DOOH booking service…

Vodafone Portugal goes for Litefast 360-degree digital LED displays

by Bill Yackey

December 8, 2009

Vodafone Portugal is using transparent Litefast MAGIC digital signage displays for the promotion of its mobile Internet service, Vodafone 360. The 360-degree…

Campbell-Ewald announces involvement with NEC VUKUNET

by Bill Yackey

December 1, 2009

NEC Display Solutions of America has enlisted Campbell-Ewald's expertise to help develop its newest product, VUKUNET, a Web-based platform that connects…

Ocean Outdoor installs two LED billboards in London, plans for more

by Bill Yackey

November 17, 2009

AVInteractive in the United Kingdom reports today that Ocean Outdoor has installed a large LED advertising screen on London's A4/M4 highway, which runs between…

R/GA, Verizon use Times Square digital billboards to launch DROID

by Bill Yackey

November 17, 2009

Two of Times Square's most prominent digital billboards are being used to promote the launch of the new DROID mobile device. R/GA partnered with Verizon…

Nielsen study shows Adspace DOOH viewership up 47% in past two years

by Bill Yackey

November 17, 2009

A new study from Nielsen Media Research shows that 65 percent of mall traffic views Smart Screens in the Adspace Digital Mall Network, up from 47 percent as…