DOOH Advertising News & Media
Survey finds DOOH/DPB on the rise with media planners
March 6, 2017
The Digital Place Based Advertising Association found in a survey that 61 percent of media planners are including DOOH and digital placed based advertising. 9…
read nowJCDecaux installs 500th digital screen in London bus shelter
February 27, 2017
JCDecaux recently celebrated the installation of the 500th digital screen on the Transport for London bus shelter network. The company plans to transform…
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3 questions on DOOH trends
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
DOOH continues to be a major force in the digital signage space, as innovators continuously craft hyper localized creative campaigns. Digital Signage Today…
read nowClear Channel campaign calls attention to missing children
February 22, 2017
Clear Channel Outdoor Americas recently teamed up with the The National Center for Missing & Exploited Children to run a DOOH campaign in Albuquerque, New…
read nowPixelflex's LED display designed to withstand harsh weather
February 20, 2017
Pixelflex has launched an LED display called Flexstorm, which is designed to handle harsh outdoor conditions. The display is designed with a light sensor to…
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Anti-smoking digital signage sparks controversy
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
A Swedish pharmacy ran a DOOH anti smoking campaign, which featured a display that 'coughed' when it detected smoking. The campaign has sparked controversy…
read nowDOOH campaign encourages travel to Scotland
February 14, 2017
Posterscope USA has teamed up with VisitScotland to attract travelers at Pennsylvania Station in New York City to Scotland. The company is using Link NYC…
read nowForrest Media deploys LED displays in Scotland
February 7, 2017
Forrest Media plans to deploy Daktronics digital LED displays in Scotland for DOOH campaigns. The company will deploy one in Edinburgh and two in Glasgow…
read nowBroadSign to power DOOH displays in UAE elevators
February 3, 2017
Elevision Media Llc. has selected BroadSign International Llc. to power its DOOH network of displays in elevators in the United Arab Emirates. Elevision holds…
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What to expect at Digital Signage Expo 2017
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
On Mar. 28-31, the Digital Signage Expo will be touching down at the Las Vegas Convention Center. The show is expanding this year, with new education programs…
read nowVirgin Trains draws in passengers with DOOH campaign
January 31, 2017
Virgin Trains, a UK-based train company, has teamed up with Grand Visual to launch a DOOH advertising campaign. The campaign is designed to inform drivers of…
read nowBig Outdoor appoints chief revenue officer
January 27, 2017
Big Outdoor, an OOH marketing and advertising sales company, has selected Bob Johns as its chief revenue officer. Johns will help utilize Big Outdoor's…
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Digital signage top 7 news stories of 2016
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Digital signage is an industry that never sleeps, as the most read news items of 2016 confirms. The top news covered topics from the "Golden Arches" of…
read nowPiccadilly Lights turned off for innovations for first time in 20 years
January 26, 2017
Piccadilly Lights, a famous advertising location in London, has turned off its lights to replace the current screens with one large LED display. The last time…
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Top 5 digital signage stories: December edition
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The holidays are over and winter has set in, but digital signage stories don't hibernate during the cold. The top stories last month examined key predictions…
read nowBroadSign brings DOOH software to Russia with love
January 23, 2017
Laysa Digital Llc. has selected BroadSign International to provide DOOH software for a transit network in Russia. BroadSign will initially integrate its…
read nowBBB awards Clear Channel Outdoors America with Torch Award
January 23, 2017
The Chicago division of the Better Business Bureau has awarded Clear Channel Outdoor Americas with the Torch Award for Marketplace Ethics. The award is…
read nowOOH media sales up 6.2 percent, report says
January 13, 2017
Global OOH advertising revenue grew 6.2 percent in 2016 to $49.23 billion with DOOH claiming the lion's share of the growth, according to research from PQ…
read nowCompany turns license plates into IoT digital signage
January 12, 2017
Reviver debuted a digital license plate called rPlate that transforms a physical tool into a digital signage platform. The device was first showcased at the…
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Top 10 digital signage articles of 2016
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
2016 has passed into the annals of history, and a new year is here. Last year's most read stories covered a range of topics, such as marketing trends, OOH…
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