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DOOH Advertising News & Media

Christie, Screenvision kickstart DOOH partnership at NYC Upfront event

April 23, 2015

Digital signage display and solution company Christie announced it is installing its Christie Experiential Networks at Screenvision's Upfront Advertising…

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NYC MTA's On The Go Travel Station network now rated by Nielsen

April 23, 2015

Interactive digital signage kiosk network reaches an average daily ridership of more than 1.4 million through a network of more than 140 interactive screens…

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Digital signage celebrates Earth Day across the US

by Christopher Hall — w, t

Continuing on ongoing effort to promote the nation's parks and historic sites, the out-of-home industry launched a digital roadblock today in support of Earth…

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Cinema Scene inks long-term deals for movie theater marketing

April 20, 2015

Overland Park, Kansas-based Cinema Scene Marketing has announced the signing of long-term agreements with more than 35 key exhibitors, guaranteeing their…

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TouchTunes launches DOOH ad platform

April 20, 2015

TouchTunes, the North American in-venue interactive music and entertainment network, recently announced the launch of Attract Media, a new digital out-of-home…

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EYE Corp. launching jukebox digital signage network EYE play

April 17, 2015

EYE Corp Media announced it has expanded its media portfolio with the introduction of the EYE Play digital place-based network. Powered by AMI Entertainment…

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Tiffany & Co. take over LAX terminal with huge digital signage display

April 16, 2015

Outdoor advertising company JCDecaux has unveiled one of its first digital outdoor sponsorship campaigns at Los Angeles International Airport's Tom Bradley…

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Coke digital signage brings some cool summer color to Oz

by Christopher Hall — w, t

JCDecaux and Coca-Cola recently won the award for 'Best Use of a Special Build' in the Australian Outdoor Media Association’s Q4 Creative Collection…

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Georgia digital billboard firm getting creative

April 14, 2015

Media management software provider Dot2Dot Communications has been working closely with long-time client Adams Outdoor in Roswell, Georgia, to enable media…

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Phoenix entertainment district integrates digital signage and static ad management

April 10, 2015

Downtown Phoenix's Legends Entertainment District has chosen Ayuda Media Systems’ platform to run all of its out-of-home advertising operations and digital…

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McDonald's UK Monopoly campaign rolls dice, lands on DOOH

by Christopher Hall — w, t

McDonald's U.K. recently launched a digital signage ad campaign in the U.K. to promote the 10th anniversary there of its McDonald's Monopoly campaign running…

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New digital signage advertising coming to the London Tube

by Christopher Hall — w, t

Exterion Media, formerly CBS Outdoor International, is set to launch its own summer blockbuster with a new digital signage ad platform coming to the London…

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DPAA adds digital signage firm media mea to its ranks

April 6, 2015

Atlanta-based media mea llc has been added to the roster of the Digital Place Based Advertising Association, the DPAA announced today.

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Times Square digital signage kicks off National Parks PSA

Out-of-home and digital out-of-home working together for nationwide two-year PSA campaign targeting millennials for National Parks Service anniversary.

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Mall media operator now running all digital signage and static media through Ayuda

April 2, 2015

EYE Corp Media migrates to full Ayuda software stack to manage static media in addition to digital out-of-home media offerings.

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Digital billboards salute Aussie cricketers on World Cup Championship

April 1, 2015

Australian beer brand celebrates World Cup victory with congratulatory messages on digital signage billboards across the country.

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March Madness coming to a digital billboard near you

by Christopher Hall — w, t

Lamar Advertising Co. displaying real-time scores and live tweets on digital signage in the home markets of surviving teams and venue location markets for this…

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Phone-charging and digital signage ad kiosk firm launches owner-operator program

March 23, 2015

Brightbox Inc., platform provider of secure mobile device charging lockers, announced today the inception of its Owner-Operator Program.

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Digital out-of-home pays tribute to Star Trek's Spock.

by Christopher Hall — w, t

After the passing of Leonard Nimoy, the actor who made Mr. Spock a household name, digital billboards around the Atlanta area paid tribute to the late pop…

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APN Outdoor launches new digital billboards in Sydney

March 20, 2015

The new screens will take its total number of digital billboards to 28 nationally and mark the start of another expansion period with the company aiming to add…

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