DOOH Advertising News & Media
Watchfire Signs purchases Anthem Displays
October 24, 2022
Watchfire Signs, a digital display manufacturer, has purchased North Carolina-based Anthem Displays, LLC.
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Chaozhou Bus Transfer Terminal Technologizes Bus Terminal with CAYIN Digital Signage
The Chaozhou Bus Transfer Terminal in Taiwan, has a mission to replace traditional modes of communication with digital screens that can more efficiently relay…
Presented by CAYIN Technology Co., LTD
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Volta announces SSP-agnostic pDOOH advertising
October 18, 2022
Volta has announced equal access to DOOH customers on the Volta Media Network regardless of which supply side platform they use to purchase programmatic…
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People over shiny things: Successful DOOH must be intentional, customer-focused
by Daniel Brown — Editor, Networld Media Group
Scott Schoeneberger shares keys to success in a rapidly changing DOOH environment. Top advice includes: being intentional is the only way to optimize ROI…
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Volta enables 3D DOOH across network, enhances interactivity
October 14, 2022
Volta, a U.S.-based EV charging and media company, has enabled 3D content across its DOOH network, according to a press release.
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Volta: How the EV revolution, DOOH drive our sustainable future
by Daniel Brown — Editor, Networld Media Group
DST reached out to Mike Schott, EVP of media at Volta, to hear more about the EV revolution and how it fuels the future of DOOH.
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Vistar Media, Place Exchange announce interoperability for pDOOH
October 13, 2022
Vistar Media and Place Exchange, two pDOOH solutions providers, have announced they are making their mediation solutions mutually compatible to streamline…
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The Media Shop teams with Broadsign for Australia DOOH
October 12, 2022
Australian media company The Media Shop has teamed with Broadsign to expand retail DOOH across its growing networks, according to a press release.
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pDOOH predicted to continue growth
October 12, 2022
VIOOH, a global DOOH supply-side platform, has announced the release of its annual DOOH research, which include survey feedback from 1,000 media professionals…
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Building the digital future with nostalgia, power of story
by Daniel Brown — Editor, Networld Media Group
In the fast-paced world of digital signage and technology, it seems a little paradoxical to talk about nostalgia and the power of story, but one Belgian firm…
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India sees sharp increase in pDOOH, says Times
October 7, 2022
Amid a nationwide expansion of DOOH, programmatic advertising is rapidly on the rise in India, as shown in data from the Times OOH, a provider and analyst of…
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Social media fuels OOH visibility according to OAAA, Harris Poll
October 6, 2022
TikTok and other social media platforms are a major source of OOH ad visibility, according to a press release from OAAA, in partnership with Harris Poll…
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NHL launches digitally enhanced dasherboard signage
October 5, 2022
The NHL has partnered with Supponor to use digitally enhanced dasherboards on digital signage at its games, according to a nhl.com press release.
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Poll finds OOH on rise as travel rises, OAAA reports
September 30, 2022
The Out of Home Advertising Association of America announced that nearly 60% of Americans plan to travel this holiday season, with airplanes and personal…
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Germany reduces restrictions on digital signage, DOOH
September 30, 2022
A month after the restrictions began, Germany has reduced strictures on digital signage and DOOH displays, according to a report from avinteractive.com. As…
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Quotient spearheads new DOOH data solution
September 29, 2022
Quotient, a digital promotions and media company, has added promotions to its omnichannel measurement toolkit, according to a press release.
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PMD Media rebrands as WNDW
September 28, 2022
PMD Media, a hyper-local OOH advertising company, has rebranded as WNDW, according to a press release.
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Volta celebrates, promotes shift to EV with DOOH campaign
September 23, 2022
Volta Charging, an EV charging and media company, has launched a "Charging For All" campaign just in time for National Drive Electric Week to celebrate and…
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OOH advertisers must shed myths and embrace fundamentals, says CEO
by Daniel Brown — Editor, Networld Media Group
Matthew O'Connor, CEO of AdQuick, shares details on report that debunks common OOH myths and helps advertisers leverage new opportunities.
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Kim Kardashian launches 3D campaign at Oculus
September 22, 2022
SKKN by Kim, Kim Kardashian's line of beauty products, has partnered with Unibail-Rodamco-Westfield to launch the first ever 3D digital campaign on the 10…
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