Formetco calls up mobile app for digital billboards

July 29, 2015

Digital signage billboard provider Formetco has officially launched its new XD mobile application, a tool created to help LED billboard owners and many roles…

Nielsen study highlights efficacy of digital billboards

July 23, 2015

Three out of four (75 percent) respondents recalled seeing a digital billboard in the past month, and 60 percent noticed one in the past week, according to…

APN Outdoor adds to digital billboard portfolio in Sydney CBD

July 20, 2015

Australian out-of-home advertising firm APN Outdoor has added two new digital billboards to its portfolio in Sydney's central business district, according to…

Rock 'n' Roll Marathon Series encouraging runners on digital billboards

July 17, 2015

The Rock 'n' Roll Marathon Series has announced race sponsor Travelers is shining a digital signage spotlight on what motivates runners with its "My Drive…

Passing the roadblocks in the LED sign permitting process

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

The permitting process for digital signage billboards and LED signs is a necessary part of any sign company's operations, and it can be a tough road to…

Watchfire Signs acquires digital signage firm Aerva

July 14, 2015

LED sign and digital billboard manufacturer Watchfire Signs announced today that it has acquired Aerva, a provider of cloud-based display network management…

Air Miles Canada rewards fliers for smiles

July 13, 2015

Pro Display recently partnered with wonderMakr to roll out digital signage smile booth kiosks that rewarded Air Miles Canada fliers with prizes for giving…

Regulatory trend: States adopting lighting standards for digital billboards

Keeping pace with new technology, a growing number of states are adopting lighting standards for digital billboards and outdoor digital signage that assure…

How hybrid signage can optimize marketing campaigns

Affordable, dynamic marketing and promotional campaigns are blending print and digital signage.

5 for 5: May's top digital signage headlines

by Christopher Hall — w, t

It's time for a look back at the most-read articles and blog posts on Digital Signage Today in May, recapping the biggest news headlines of the month.

Car dealership donates old digital sign to local animal shelter

June 9, 2015

The $60,000, double-sided roadside LED sign from Watchfire Signs will stand 25 feet tall and measure 16 feet across, with a digital signage face flashing…

'Green Chile From The Ghetto': Digital billboard art project sparks controversy

by Christopher Hall

A youth art project combining digital signage and provocative slogans and imagery sparked mystery and controversy in Albuquerque, New Mexico.

Summer's coming in hot: Create cool customer experiences with digital signage

by Christopher Hall — w, t

The first day of summer is just weeks away, and it's coming in hot — but digital signage can help keep the summer heat at bay with cool customer experiences.

DOOH campaign promotes child safety awareness

May 26, 2015

The National Center for Missing & Exploited Children, Clear Channel Outdoor Americas and Clear Channel Airports have launched "Be Here for Kids," a national…

Pimm's dives into summer with temp-activated digital signage campaign

May 26, 2015

Spirits producer Diageo is launching a temperature-activated digital out-of-home campaign in the U.K. for its Pimm's liqueur with Ocean Outdoor, according to…

Full moon: Don't let this happen to your digital signage

by Christopher Hall — w, t

The importance of digital signage security has rarely been made more graphically clear than it was last week in Atlanta, when hackers replaced a digital…

Digital signage helping TOMS #WithoutShoes campaign put best foot forward

by Christopher Hall — w, t

TOMS Shoes is known as much for its philanthropic bent as for its casual slip-on shoes, but the shoemaker is taking that bent another step further with this…

Digital billboards join the fight against human trafficking

May 20, 2015

For the next month, 30 Clear Channel Outdoor Americas digital billboards will display educational messages across Iowa's Polk County about human trafficking.

Pattison puts Digital Spectacular at US-Canada crossing

May 14, 2015

Canadian out-of-home advertising company Pattison Outdoor Advertising has installed a new 10-foot-by-35-foot Digital Spectacular in Windsor, Ontario, as part…

Digital billboards help make the perfect 'promposal'

May 4, 2015

Students turning to outdoor digital signage advertising to invite their dates to prom.