Adidas launches interactive mirror

March 11, 2007

Gizmag: A new Adidas store on Paris' Avenue des Champs Elysees features an interactive virtual mirror that allows visitors to "try on" the shoe of their…

Microsoft applies for patent on personalized signage content

by James Bickers — Editor, Networld Alliance

March 7, 2007

On Feb. 1, Microsoft filed a patent on an "Interactive display device." Search engine giant Google also recently filed a patent application related to digital…

Study: digital signs in malls drive purchases

March 5, 2007

NEW YORK — Adspace Networks Inc. released data from a mall intercept study that found 17 percent of women and 10 percent of the general mall population made a…

Absolut launches interactive ad campaign

March 4, 2007

SAN FRANCISCO — Absolut Pears launched a nationwide interactive marketing campaign with Ecast, which operates a touchscreen digital music network in 2,80…

Fourth Screen Awards honor content innovation

by James Bickers — Editor, Networld Alliance

Content strategy was the primary focus at Las Vegas gathering.

Winners of Fourth Screen Awards announced

March 1, 2007

LAS VEGAS — Juries for the Inaugural "Fourth Screen Awards" announced Gold Winners in four categories as well as a total of 10 Sliver and Bronze winners at the…

Mobile phones and digital signage

February 26, 2007

Screens leverage portable devices, the Web to add interactivity.

Remote Media completes 1,370-site retail installment

February 26, 2007

ESSEX, United Kingdom — Remote Media has completed a U.K.-wide rollout of a 1,370 site digital screen Network for U.K. National Lottery Operator Camelot Group…

Australian ski resorts add digital signage

February 26, 2007

SYDNEY, Australia — Harris Corp., an international communications and information technology company, has supplied Australian Alpine Enterprises (AAE) with…

End-user perspectives on software

February 26, 2007

Research shows what companies want from digital signage software.

Reactrix completes $45M financing

February 19, 2007

REDWOOD CITY, Calif. — Reactrix Systems Inc., an interactive media company with a network spanning malls and theaters across the nation, has completed its…

Wisconsin newspaper to deliver content to digital signs

February 19, 2007

EAU CLAIRE, Wis. — Wisconsin's Leader-Telegram announced it is making its content available on the StrandVision digital signage network. The partnership…

TAP.tv unveils video-sharing service for bar networks

February 19, 2007

BURR RIDGE, Ill. — TAP.tv announced a new video sharing service that goes beyond the Internet to let customers play personal videos on TVs in bars.

Digital billboards under attack

by James Bickers — Editor, Networld Alliance

They're bright, they grab attention, they're profitable — but are they dangerous?

Top 13 deployment mistakes

February 18, 2007

WireSpring Technologies offers this guide to common mistakes made in kiosk and digital signage projects, and how you can steer clear of them in your…

London Underground escalator video network

February 18, 2007

The London Tube provides a key venue for out-of-home advertising. Digital View provided services and features resulting in one of the most impressive digital…

Travel agents improve product communication

February 18, 2007

Traditionally, travel agents spend huge amounts of money on big posters and other window signage. Their most important sign is called an airfare board, which…

Harrods Rocks adds 3M projection signage

February 14, 2007

BRACKNELL, U.K. — 3M United Kingdom announced that its Vikuiti Rear Projection Film and 3M Digital Signage Software are fronting the Harrods Rocks promotion…

POP Solutions, C-nario team on interactive signage

February 14, 2007

LAS VEGAS — Mobile marketing company POP Solutions announced it is teaming with digital signage developer C-nario to provide a product that allows consumers…

RediClinic selects Impart Media for digital signage

February 13, 2007

SEATTLE — RediClinic LLC, the largest provider of retail health screening services in the United States, has selected Impart as its digital signage provider.