Audience Measurement News
Quividi joins Digital Place Based Advertising Association
May 19, 2016
The Digital Place Based Advertising Association has announced that Paris-based Quividi has become its latest member, according to a press release from DPAA.
read nowDigital signage-based poll asks, Clinton or Trump? Respondents say 'Other'
April 8, 2016
A recent digital signage-based political poll conducted by EYE Play in bars, clubs and high-energy venues across the U.S. shows that in a Donald Trump versus…
read nowOutdoor Advertising Association releases white paper on benefits of OOH media
April 1, 2016
The Outdoor Advertising Association of America recently released a white paper arguing for the benefits of OOH media in contrast to digital advertising.
read nowAyuda intros mobile data-based real-time DOOH ad solution at DSE16
March 16, 2016
Ayuda Media Systems, an ad tech company specializing in software for out-of-home media owners, announced at Digital Signage Expo 2016 a new real-time…
read nowMarketResponse reveals adaptive CX opportunities at ICXA Symposium
March 11, 2016
The capstone session at the recent ICX Association Symposium featured 'The Domain of Shopping' study, which identified six distinct shopping segments based on…
read nowPeerless-AV, Pioneer LED teaming up at London Retail Digital Signage Expo
March 4, 2016
Peerless-AV and Pioneer LED announced they will be teaming up at this year's Retail Digital Signage Expo in London to showcase their latest in interactive LED…
read nowPeoplecount tests real-time Wi-Fi location analytics for digital signage metrics
January 27, 2016
Audience metrics firm Peoplecount has announced a new turnkey solution for measuring real-time location analytics such as foot traffic, dwell time, return…
read nowDigital signage and phone-charging kiosk showcasing audience analytics at CES 2016
January 6, 2016
Brightbox Inc., the B2B kiosk and digital signage technology company and provider of cellphone-recharging solutions, announced it will be premiering the newest…
read nowNanoLumens, Gimbal form strategic partnership
December 2, 2015
LED digital signage manufacturer NanoLumens and location intelligence and proximity‐based mobile engagement solutions firm Gimbal Inc. have announced a…
read nowIntuiLab intros enterprise-class data tracking for digital signage analytics
November 23, 2015
IntuiLab, provider of the IntuiFace no-coding interactive experience creation platform, announced the introduction of its enterprise-class data tracking…
read now1,000 digital signage screens headed for London streets
October 8, 2015
JCDecaux announced at a recent industry event the next stage of its digital outdoor strategy for London: It will take over what it's calling 'the world's…
read nowClear Channel Outdoor taps location-based analytics to enhance DOOH campaigns
October 2, 2015
Clear Channel Outdoor Americas today announced it has partnered with Vistar Media, an advertising platform designed to help brands reach consumers based on…
read nowWi-Fi analytics integrating with digital signage for data-driven in-store marketing
October 1, 2015
In-store analytics and marketing provider Walkbase and electronics and display manufacturer Samsung have announced a joint proposition to provide in-store…
read nowD-Link showcasing new connectivity solution for digital signage monitoring at CTIA Super Mobility
September 10, 2015
Connectivity solutions provider D-Link has announced a 4G HDMI Wireless Module, the DWM-301, designed for interactive ordering and media streaming signage…
read nowSignage solutions company integrates anonymized metrics
September 3, 2015
Signage solutions company Capital Networks Limited has entered into a reseller partnership agreement with OPTiFi Inc, a provider of anonymized metrics…
read nowIrish digital signage firm taking audience measurement and insights to retail SMB market
August 31, 2015
Galway, Ireland-based Instillo today announced it has created an audience measurement and marketing analysis solution called Instillo Audience designed to make…
read nowCenique to launch IntelliSense2.0 digital signage video analytics platform at InfoComm15
June 15, 2015
Cenique, a developer of commercial-grade Android-powered and analytics digital signage solutions, has announced the new product launches of its Intellisense2.…
read nowInteractive video wall transforms Toronto's Scotia Plaza
June 11, 2015
An interactive digital signage media wall from Cineplex Digital Solutions puts the finishing touches on newly renovated concourse in Toronto's Scotia Plaza.
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In-mall digital signage network switches to BroadSign
June 10, 2015
Iwall in shop SA, an ad-based network in shopping centers across Spain and South America, has converted to BroadSign International LLC's automated digital…
read nowPattison Onestop combines mobile, DOOH ad platforms
June 2, 2015
Pattison Onestop, a division of Canada's Pattison Outdoor Advertising, has partnered with zappit, a provider of mobile engagement technology for the rollout of…
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