Study: digital signs in malls drive purchases

March 5, 2007

NEW YORK — Adspace Networks Inc. released data from a mall intercept study that found 17 percent of women and 10 percent of the general mall population made a…

Absolut launches interactive ad campaign

March 4, 2007

SAN FRANCISCO — Absolut Pears launched a nationwide interactive marketing campaign with Ecast, which operates a touchscreen digital music network in 2,80…

Winners of Fourth Screen Awards announced

March 1, 2007

LAS VEGAS — Juries for the Inaugural "Fourth Screen Awards" announced Gold Winners in four categories as well as a total of 10 Sliver and Bronze winners at the…

Microsoft ads almost all-digital by 2010

March 1, 2007

Online Media Daily: While it will retain a small portion of its advertising spending in TV and print for "tactical roles," Microsoft said that virtually all of…

SeeSaw partners with Alchemy for content creation

February 28, 2007

LAS VEGAS — SeeSaw Networks announced a partnership with Alchemy to assist media planners using SeeSaw Networks with the creation of content for dynamic…

Focus Media enters online ad business

February 28, 2007

Adotas: Chinese digital signage company Focus Media Holding Ltd. has entered the online advertising business by acquiring Internet ad provider Allyes. Allyes…

NewSight selects Wireless Ronin software

February 28, 2007

MINNEAPOLIS — NewSight Corp. announced it will implement Wireless Ronin Technologies' RoninCast solution as the management software for its new digital…

Mobile phones and digital signage

February 26, 2007

Screens leverage portable devices, the Web to add interactivity.

Remote Media completes 1,370-site retail installment

February 26, 2007

ESSEX, United Kingdom — Remote Media has completed a U.K.-wide rollout of a 1,370 site digital screen Network for U.K. National Lottery Operator Camelot Group…

SeeSaw networks announces online ad-buying platform

February 26, 2007

Media Week: Launched a year ago, SeeSaw Networks earlier this month signed its first six "affiliate" companies: Captive Media, Ecast, DVD Play, MJM Sports and…

Laser projector allows 'temporary digital graffiti'

by James Bickers — Editor, Networld Alliance

February 26, 2007

The New York-based Graffiti Research Lab has released the source code for its "L.A.S.E.R. Tag" project, a system that allows an artist with a laptop and…

End-user perspectives on software

February 26, 2007

Research shows what companies want from digital signage software.

Neo opens Canadian office, names new VP

February 19, 2007

MONTREAL — The Neo Advertising Group announced it is opening a new office for North American operations in Toronto's financial district. The company is…

Reactrix completes $45M financing

February 19, 2007

REDWOOD CITY, Calif. — Reactrix Systems Inc., an interactive media company with a network spanning malls and theaters across the nation, has completed its…

Egokast unveils video belt buckle

by James Bickers — Editor, Networld Alliance

February 18, 2007

While it is being marketed as a novelty product, the "video belt buckle" from Egokast might have potential for use in pervasive advertising. Perhaps the day…

Zoom Media installs interactive screens in Montreal restaurants, gyms

February 18, 2007

Media in Canada: Montreal's Zoom Media launched 50 interactive video screens in popular restaurants, bars and fitness clubs in downtown Montreal this month.

Top 13 deployment mistakes

February 18, 2007

WireSpring Technologies offers this guide to common mistakes made in kiosk and digital signage projects, and how you can steer clear of them in your…

London Underground escalator video network

February 18, 2007

The London Tube provides a key venue for out-of-home advertising. Digital View provided services and features resulting in one of the most impressive digital…

POP Solutions, C-nario team on interactive signage

February 14, 2007

LAS VEGAS — Mobile marketing company POP Solutions announced it is teaming with digital signage developer C-nario to provide a product that allows consumers…

RediClinic selects Impart Media for digital signage

February 13, 2007

SEATTLE — RediClinic LLC, the largest provider of retail health screening services in the United States, has selected Impart as its digital signage provider.