APN Outdoor partners with Pureprofile to craft OOH research tool

APN Outdoor has partnered with Pureprofile to launch a research service called, IRIS Powered by Pureprofile. This service will allow advertisers to poll a consumer panel of more than 170,000 Australians to gather key insights for OOH campaigns, according to...

IBASE, Quividi team up for digital signage player

IBASE Technology Inc. and Quividi, a digital signage analytics company, have teamed up to provide digital signage players with Quividi's VidiReports 6.x analytics software, according to a press release. The VidiReports software uses 'computer vision' technology to analyze a user's demographics, mood, facial features, age and attention span.

APN Outdoor delivers Winter Olympics to the streets of Australia

APN Outdoor delivers Winter Olympics to the streets of Australia

APN Outdoor has partnered with the Australian Olympic Committee to build hype and spread information about the PyeongChang Winter Olympics from Feb. 9 to 25 through a DOOH campaign.

Branded Cities, Cadillac Fairview rollout digital directories at Canadian mall

Branded Cities, a OOH company, and Cadillac Fairview recently deployed 15 digital directories at the CF Toronto Eaton Centre, a mall in Toronto, Canada, owned by Cadillac Fairview. These 55-inch displays offer advertisers ten second ad spots in a two-minute...

APN Outdoor enables rugby fan battle with digital signage

APN Outdoor recently deployed several displays at Auckland Airport in Auckland, New Zealand, which allows rugby fans to show their support for their favorite team. By standing in front of the displays with their favorite team's memorabilia, they could change...

Colorado Rockies 'aim for the bleachers' with LED display

The Colorado Rockies, a Major League Baseball team, has partnered with Daktronics to install an LED display system at Coors Field in Denver, Colorado. Daktronics will finish the installation in time for fall 2018, according to a press release. The LED display will measure 59 by 116.5 feet with a 13HD pixel layout.

AdMobilize intros vehicle recognition solution for DOOH

AdMobilize has launched a vehicle recognition engine that detects and recognizes vehicles in real time. OOH advertisers and media companies can use the engine to more effectively target audiences, according to a press release. For example, a luxury goods company might use the engine to target consumers driving luxury cars.

Citilabs intros OOH analytics solution

Citilabs, a mobility analytics company, recently launched its Streetlytics platform, which analyzes key traffic patterns, volumes and traveler demographics. The platform is built to provide more data for the OOH industry, according to a press release. Streetlytics uses data points...

McDonald's DOOH campaign captures traffic appetites

McDonald's recently appealed to 'hangry' drivers stuck in traffic with a DOOH campaign called Traffic Busters. This campaign, produced by Grand Visual, ran across U.K. billboards from Nov.

AdMobilize integrates analytics with Ayuda's DOOH networks

AdMobilize has partnered with Ayuda Media Systems to offer real time analytics to Ayuda's DOOH platform. End users can now measure key audience and vehicle metrics, as well as real-time campaign performance reporting, according to a press release. "Ayuda Platform...

Vision Media teams up with National CineMedia for digital lobby network

Vision Media, a media management company, has signed a sales agreement with National CineMedia to push advertising content on the TrailerVision digital lobby network at 43 theater locations. The network is designed to push trailers and promotional content to displays...

Digital advertising spend to hit $420B by 2022

Digital advertising spending is expected to rise from $184 billion in 2017 to $420 billion in 2022, despite the impact of ad blockers This spending takes into account mobile, DOOH, desktop and wearables, according to a Juniper Research report Ad...

Christie Experiential Network inks partnership to provide a larger DOOH network

The Christie Experiential Network, a platform from Christie, has inked a partnership with Times Square Strategies and MVP Interactive to expand its movie theater DOOH reach. The platform is built to provide branded and interactive content in theater lobbies to...

Branded Cities, Cadillac Fairview redesign Canadian DOOH screen

Branded Cities, an OOH company, is teaming up with Cadillac Fairview to combine two adjacent digital screens on the CF Tec Digital Tower in Toronto, Canada, into one larger display. The DOOH display measures 90-feet high by 94-feet wide, providing...

Nfusz drops the mic with DOOH rap battles

Nfusz Inc. has partnered with Rap Grid to push its rap battle show, "Who Got Bars," to computers and displays.

Daktronics brings DOOH to Connecticut with digital billboard

Daktronics supplied Barrett Outdoor with a digital billboard for its DOOH campaigns in Connecticut. This DB-6400 billboard is integrated with Snap Calibration, which allows technicians to replace modules in the display or remotely calibrate them, according to a press release....

London's Piccadilly Lights starts countdown to relaunch

Piccadilly Lights, a famous OOH London location, has started its countdown to relaunch in October after being closed for nine months for renovations. Landsec, the owner of Piccadilly, has launched a #PiccadillyOn campaign, which encourages people to donate money to...

Shuttle to bring analytics to digital signage players through Quividi partnership

Shuttle, a digital signage company, has teamed up with Quividi to integrate its audience analytics solution with digital signage media players. Quividi's solution offers computer vision technology through a camera, which identifies key demographical and emotional information from audiences, according...

Visual Art sails into Denmark with acquisition of City Media

Visual Art, a DOOH and digital signage company based in Sweden, has acquired City Media, a high impact large format media company based in Denmark. The company is attempting to tap into the immature DOOH advertising market in Denmark through...

Glass Eye Screenworks to showcase HBO mobile digital experience

Glass Eye Screenworks, an Atlanta digital agency, is showcasing a mobile experience at Mobile World Congress Americas being held Sept. 12 through the 14th in San Francisco. The company will showcase HBO, DirectTV content via its Device Alive solution, which...

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