Intersection expands digital advertising agreement with Charlotte Douglass International Airport

Intersection, a smart cities technology company, has signed a 5-year extension of its advertising partnership with Charlotte Douglas International Airport in Charlotte, North Carolina. The company will sell advertising for the airport's digital and static displays and it will upgrade...

Sesame Street takes over DOOH in SeaWorld

Sesame Street takes over DOOH in SeaWorld

SeaWorld Orlando recently showcased its partnership with Sesame Workshop by displaying Sesame Street characters on digital billboards in Orlando, Florida.

Allure completes menu board optimization pilot

Alure, a Christie company, recently announced the results of its pilot solution for transaction analytics and menu board optimization. The company worked with Pacific Theatres to boost concessions revenue through menu board tactics, according to a press release. Allure broke down the pilot into three testing phases.

AdMobilize's analytics system now available for IAdea media player

AdMobilize has integrated its Audience Analytics System into the IAdea XMP-7300 media player. The solution can track ad performance, customer engagement, demographics and emotions and send the information to a cloud-based dashboard, according to a press release. Customers can use...

Watchfire Signs unveils sports content management system

Watchfire Signs has introduced Ignite Sports, a content management system specifically for sporting events. This product will be included with every Watchfire virtual scoreboard and sports video display, according to a press release. Customers can use touchscreens to manage every...

Jamba Juice chooses Sicom to supply digital signage

Jamba Juice, a fast casual restaurant, has selected Sicom to provide digital displays and indoor digital menu boards. This is part of Jamba Juice's store redesign and growth strategy, according to a press release. Sicom's menu boards offer seamless integration...

Ford Mustang to run DOOH campaign with Outfront Media

Ford Mustang to run DOOH campaign with Outfront Media

Outfront Media recently partnered with Ford to run a DOOH campaign in July for the Ford Mustang's 2018 model. Customers will be able to create their own custom Mustang logos through the Pony Personalizer online tool for a chance to...

DOOH market to grow by 12.6% from 2017 to 2023

The global DOOH market is expected to grow at a compound annual growth rate of 12.6 percent from 2017 to 2023, according to a report by Allied Market Research. It also predicts the market will reach more than $8 billion...

Val Morgan Outdoor selects Ayuda's software for ad operations

Val Morgan Outdoor, an Australia-based OOH media owner, has selected Ayuda's software platform to handle sales, digital ad serving and "customer-facing enablement tools," according to a press release. The company currently controls more than 10,000 displays at 100 locations in...

Ayuda unveils Revenue Intelligent platform for DOOH

Ayuda Media Systems recently announced the launch of its Revenue Intelligent platform for OOH and DOOH media holders. The platform uses Ayuda's optimization algorithms as a way to analyze operations, sales and finance data, according to a press release. Ayuda...

EBay runs DOOH campaign for spring shoppers

EBay runs DOOH campaign for spring shoppers

EBay recently ran a DOOH campaign to encourage shoppers to "make springtime spectacular" in the U.K. 72andSunny created the campaign and Grand Visual produced it with media planning and buying by Mediacom, according to a press release. The campaign offers a variety of images of products that are matched based on the weather.

Grand Visual launchs DOOH campaign for UKTV's haunted house show

Grand Visual launchs DOOH campaign for UKTV's haunted house show

Grand Visual has launched a DOOH campaign for the UKTV haunted house reality show called "Celebrity Haunted Mansion" on 950 displays throughout the U.K. The campaign highlights key exciting and humorous moments during the show, according to a press release....

Qmatic partners with Signagelive to provide customer journey management solutions

Qmatic, a customer journey management company, has partnered with digital signage company Signagelive to integrate its platform with Signagelive's digital signage. This solution will help retailers, restaurants and healthcare facilities to understand the customer's journey, according to a press release....

APN Outdoor partners with Pureprofile to craft OOH research tool

APN Outdoor has partnered with Pureprofile to launch a research service called, IRIS Powered by Pureprofile. This service will allow advertisers to poll a consumer panel of more than 170,000 Australians to gather key insights for OOH campaigns, according to...

IBASE, Quividi team up for digital signage player

IBASE Technology Inc. and Quividi, a digital signage analytics company, have teamed up to provide digital signage players with Quividi's VidiReports 6.x analytics software, according to a press release. The VidiReports software uses 'computer vision' technology to analyze a user's demographics, mood, facial features, age and attention span.

APN Outdoor delivers Winter Olympics to the streets of Australia

APN Outdoor delivers Winter Olympics to the streets of Australia

APN Outdoor has partnered with the Australian Olympic Committee to build hype and spread information about the PyeongChang Winter Olympics from Feb. 9 to 25 through a DOOH campaign.

Branded Cities, Cadillac Fairview rollout digital directories at Canadian mall

Branded Cities, a OOH company, and Cadillac Fairview recently deployed 15 digital directories at the CF Toronto Eaton Centre, a mall in Toronto, Canada, owned by Cadillac Fairview. These 55-inch displays offer advertisers ten second ad spots in a two-minute...

APN Outdoor enables rugby fan battle with digital signage

APN Outdoor recently deployed several displays at Auckland Airport in Auckland, New Zealand, which allows rugby fans to show their support for their favorite team. By standing in front of the displays with their favorite team's memorabilia, they could change...

Colorado Rockies 'aim for the bleachers' with LED display

The Colorado Rockies, a Major League Baseball team, has partnered with Daktronics to install an LED display system at Coors Field in Denver, Colorado. Daktronics will finish the installation in time for fall 2018, according to a press release. The LED display will measure 59 by 116.5 feet with a 13HD pixel layout.

AdMobilize intros vehicle recognition solution for DOOH

AdMobilize has launched a vehicle recognition engine that detects and recognizes vehicles in real time. OOH advertisers and media companies can use the engine to more effectively target audiences, according to a press release. For example, a luxury goods company might use the engine to target consumers driving luxury cars.

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