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The Digital Signage Today Podcast

How Costco used digital signage to revolutionize employee engagement

In today's episode, we sit down with Guy Silver, employee communications director at Costco, to hear how the retail brand partnered with Appspace in its employee-facing digital signage.

Image: Networld Media Group

December 18, 2023

Imagine that you're one of the world's leading retail brands. How do you revolutionize employee engagement with digital signage — and all while staying on a budget?

That's the problem Costco solved in partnership with Appspace, and in today's episode, we sit down with Guy Silver, employee communications director at Costco, to hear the whole story.

From choosing the right hardware, software, and tech partners to designing your communications strategy, treating employees as customers and "doing good to do well" are two key themes in this powerful discussion at the intersection of retail, employee experience, and workplace design.

Whether you're managing digital signage for hundreds of large business branches or simply becoming curious about the power of the technology for a small-to-medium brand, from retail and hospitality to restaurants and beyond, this is an episode you can't afford to miss!

Related:

How Insight brought employees back onsite — by treating them as customers | Digital Signage Today

Insight's insights: 'Culture is king' when crafting, futureproofing experiential workplaces | Digital Signage Today

Valley Bank's digital transformation fuses technology, human touch | Digital Signage Today

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