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Royal Caribbean's Quantum of the Seas armed with digital signage

Robot arms moving 100-inch LED digital signage displays in a synchronized array are part of the entertainment complex on the new Quantum of the Seas luxury ocean liner.

December 30, 2014

As the first in a line of Quantum Class cruise ships for Royal Caribbean, new "Smartships" such as the just-launched Quantum of the Seas are meant to target a younger demographic and are loaded with technology such as indoor skydiving; standing wave surfing; and smart tracking technology that can predict passengers' preferences as they move around the ship — and robots that come bearing digital signage.

The signature venue on each ship is Two70°, a multilevel great room named for its 270-degree panoramic sea views through floor-to-ceiling glass walls spanning almost three decks at the stern of the ship. At the center of the Two70° entertainment spectacle is the RoboScreen entertainment system, created by Robotic Arts and featuring six ABB IRB 6620 robots mounted to an 8,200 kilogram (18,000 pound) capacity gantry with custom 100-inch Daktronics LED digital signage screens affixed to them. This combination of robots and screens lets the RoboScreens become performers of a sort themselves, interacting with the dancers, acrobats and singers in the stage show.

"The RoboScreens transcend all age groups," said Andy Flessas, creative director and founder of Robotic Arts, in an announcement from ABBRobotics. "A lot of what I do is targeted at specific age groups, but on board the Quantum of the Seas, I've seen that everyone from 8-year-olds to 88-year-olds is transfixed by the robotic performance. They are unlocking this potential that taps into a deep human desire to see futuristic and interesting things."

Click here to read more about all the digital signage aboard the Quantum of the Seas.