Restaurants

ZetaDisplay, KFC roll out digital displays in Belgium, Netherlands

Provided by ZetaDisplay

September 3, 2021

ZetaDisplay has entered into a partnership with KFC Netherlands and Belgium, omnichannel CRM, and order management platform Boostr Agency to deliver digital signage solutions to more than 100 KFC restaurants in the next 12 months, according to a company press release.

ZetaDisplay has worked with KFC since 2015 with its webOS solution supporting the delivery of digital communications and campaigns in its restaurants in Nijmegen, Arnhem and Almere.

This partnership will see KFC's digital signage expanding to include new and remodeled restaurants across the Netherlands and Belgium. Each restaurant will feature six screens as digital menu boards and tests are underway at several restaurants with external facing window digital screens aimed at passers-by.

For internal communications, the staff area of most restaurants will feature additional signage for "Crew TV," which serves as KFC's internal news network and communication channel.

"The Digital Technology team at KFC Northern Europe has ambitious goals around the guest experience in and around KFC's restaurants," Richard van Beeren, senior digital technology manager, KFC Northern Europe, said in the release. "Boostr Agency is a strategic partner in this regard, integrating the various objectives, techniques and subcontractors, including ZetaDisplay's digital signage solutions. In partnership with Boostr Agency, we have laid out a challenging roadmap to bring the digital transformation and integration at KFC in a big way."

Boostr Agency has been working with KFC since 2020, and with offices in Amsterdam and Zwolle, delivers the execution of the marketing communication in restaurants in Netherlands and Belgium, for both the head office and the individual franchise partners.

"The digital customer journey that ZetaDisplay has developed for KFC, based on years of experience, fits perfectly with Boostr Agency's vision and strategy," René de Jong, marketing and sales director, ZetaDisplay Netherlands, said in the release. "We are very much looking forward to this collaboration and will continue to challenge each other in order to best serve the customer."

The various means of communication in and around KFC's restaurants are carefully coordinated and planned for each period through a nationwide path-to-purchase, with printed and digital assets integrated. In this way, all touchpoints are consistently and effectively utilized, according to the release.

"Together with KFC, we defined a vision of the in-restaurant customer journey with which we entered the market," Bart de Kool, managing partner at Boostr Agency, said in the release. "ZetaDisplay came out on top with competitive pricing, but above all a very strong innovation and integration pipeline that allows us to immediately execute the transformation we have in mind. We are very much looking forward to boosting KFC's results."

Zeta Display, located in Sweden, was founded in 2003.