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YCD Multimedia launches Real Time Ad Management platform for digital signage
November 4, 2009
YCD Multimedia has announced the release of the YCD|RAMP (Real-Time Ad Management Platform). The platform allows for the production, distribution and optimization of in-store digital media campaigns, maximizing campaign impact and reducing time-to-market.
YCD|RAMP is an in-store digital media campaign management platform that emulates the real workflow between a retailer, their agency and their suppliers. In real-time, a new digital campaign can be uploaded by the ad agency or production house, approved by the corporate headquarters and distributed to screens at all or any subset of the retailer's locations.
With the built-in content creation tool, a regional office or individual store can customize and generate their own promotions to suit their local needs from a library of pre-approved templates. Customized approval settings ensure all campaigns receive proper review and follow corporate branding guidelines.
When fully integrated with the retailer's point-of-sale system, YCD|RAMP will complete the information loop by allowing for analysis and reporting on the success of each campaign and using that data to optimize the campaign, in real-time, for maximum impact and return on investment.
YCD Multimedia and the YCD|RAMP will be on display at a joint booth with Sony Electronics (#202) at The Digital Signage Show, Nov. 10-11 at New York's Jacob Javits Center.
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