News

YCD integrates solutions for retail digital signage

April 5, 2012

YCD Multimedia, a provider of smart digital media solutions to the retail business world, today announced the integration of its Retail Advertising and Merchandising Platform (RAMP) with C-nario Messenger digital signage software. C-nario Messenger was developed by C-nario, a company recently acquired by YCD.

The integrated solution enables YCD partners and customers to leverage the power of C-nario Messenger's advanced multidisplay playback engine with the user-friendly graphical interface of YCD|RAMP. This optimized, Web-based, platform is intended to be "a more efficient and retail-focused solution to provide the ultimate customer experience," according to the company.

Developed for marketing professionals, YCD RAMP addresses the needs and challenges of retailers for quick time-to-market of promotional campaigns, offering a single, comprehensive platform to manage in-store digital media and workflow. A new promotional campaign can be uploaded by third-party agencies and approved by the corporate headquarters. YCD|RAMP allows for distribution to all, or any subset of location, region or personnel. In addition, the digital campaign can be scheduled for immediate playback or later day-parting. With built-in content creation technology, a retailer can create customized content and generate tailored promotions to suit local needs.

C-nario Messenger is a complete digital signage display, distribution and management software platform that provides playback in any shape, size and resolution. The C-nario Messenger system is characterized by its multidisplay playback engine, its management, monitoring and control tools, and is based on open architecture, which makes it easy to customize and adapt to different needs.

"The combination of YCD|RAMP and C-nario Messenger creates a powerful solution enabling retailers to create and implement truly spectacular displays that strengthen the brand with efficient campaign management," said Dani Zeevi, YCD's CTO. "This is only the first step in our integrated product roadmap which aims to introduce a complete suite of integrated, RAMP-based solutions, through cooperation with leading hardware and software partners."

Read more about retail digital signage.