News

Xprnc taps BroadSign Mobile for retail locations

Digital signage software provider BroadSign International is deploying its mobile product across the Xprnc Media digital out-of-home network in retail locations.

April 18, 2016

Digital signage software provider BroadSign International is deploying its mobile product across the Xprnc Media digital out-of-home network in retail locations across the country, according to an announcement.

Xprnc Media provides ad-based digital out-of-home network service to media retailers, reaching over 300,000 consumers a month, and is planning to grow to 300 locations within the next two years. Xprnc chose the software platform for its depth, scalability and API, according to the announcement.

"BroadSign's addition of a mobile solution to their already leading platform allows Xprnc Media to utilize media industry content to directly engage with consumers," said Michael Fitts, president and CEO at Xprnc Media. "This comes at a time when 85 percent of all consumers use their mobile devices at retail to obtain product information toward purchase decisions, as well as coupons and discounts. Our media consumers are the perfect niche to reach on mobile devices based on their desire to see and hear media before purchasing."

Xprnc Media's 55-inch plasma displays run five-minute loops with 15-second slots. Half of the content is dedicated to advertising, while 20 percent is used for custom messaging by local managers through BroadSign Creator.

"Xprnc Media provides digital media in retail to inform consumers, while promoting brands and generating new revenue for retailer partners," said Jean Beaudry, BroadSign COO. "We are pleased BroadSign Mobile now allows Xprnc Media to further engage with viewers while efficiently attracting ad revenue from DOOH and mobile budgets."