News

X2O targets better ROI with Intel's AIM

May 25, 2011

X2O Media, a full-service provider of software, network management, and content services for professional digital signage applications, today announced that it will be integrating Intel Corp.'s AIM (Audience Impression Metrics) Suite technology with its Xpresenter digital signage software for digital out-of-home (DOOH) displays.

According to the announcement, X2O will be demonstrating the newly-integrated solution at the upcoming InfoComm 2011, June 11-17 in Orlando, Fla.

Intel AIM Suite's audience measurement system allows Xpresenter users to analyze the audience and automatically adapt content in real time to target the viewer demographic, while tracking content effectiveness and return on investment with greater accuracy.

For ad-based digital signage networks in applications ranging from retail stores to airports to hotels, X2O's integration with Intel AIM Suite enables users to deliver the right message to the right people at the right time, the company said. Intel AIM Suite software utilizes anonymous video analytics technology to gather data on various characteristics of the viewing audience. This data is sent to the Xpresenter Server, where it is used to select specific media appropriate for the current audience in real time, allowing for better media planning and targeted advertising, in addition to using scheduled playlist content. Intel AIM Suite also allows users to gauge the effectiveness of content by measuring how much time viewers spend looking at the displays.

"In digital signage networks, tracking demographics, measuring content effectiveness, and selecting appropriate content on the fly are critical to the success of the network, but these tasks can be extremely time-consuming and labor-intensive without the right solutions in place," X2O Media President and CEO David Wilkins said in the announcement. "We are very excited to announce integration with Intel AIM Suite. The combination of this technology with the dynamic content management capabilities of Xpresenter can increase our customers' return on investment while providing a more relevant and meaningful experience for viewers, without increasing staff workload or operational costs."