News

X2O Media president to talk cross-channel strategies at Payment Landscape 2013

April 10, 2013

David Wilkins, president and CEO of the visual communications software provider X2O Media, will present at this year's Payment Landscape conference in Las Vegas.

Wilkins will talk about "Innovation in Cross-Channel Technology Beyond Payment," the company said in a news release. His presentation is scheduled from 11:30 a.m. to noon on April 22.

Beyond new payment methods in stores, X2O said in the release, customers are engaging in the shopping experience in new and exciting ways through smartphones and tablets, video walls, interactive displays and near-field communications.

"These technologies provide several avenues for engagement, including the use of social media sites like Twitter and Facebook and digitally transferring a coupon to a mobile device by simply placing it near a screen with NFC capabilities," the release said. "Using engagement to take customer service to the next level, shoppers can touch an interactive screen to call on a live, remote expert and have a conversation via a video-chat window on the display."

In his presentation, Wilkins will discuss these developments in detail and explain how businesses can take advantage of new technologies to digitize engagement and enhance the customer experience both in-store and cross-channel.

Learn more about mobile interactivity.