News

Westinghouse gets behind pay-at-the-pump TV network

April 23, 2007

SANTA FE SPRINGS, Calif. — Westinghouse Digital Electronics, the fourth largest manufacturer of LCD TVs in the United States, announced an exclusive arrangement with AdtekMedia Inc. to significantly accelerate the national expansion of "PumpTop TV," AdtekMedia's digital media network.

Westinghouse Digital will build and install turnkey display systems for fuel pumps serviced by AdtekMedia's narrowcast network, which will deliver news content and advertising to gas station consumers as they fuel their vehicles. The Westinghouse commitment involves supplying complete systems to be installed onto thousands of gas station pumps in sixty of the largest U.S. markets, thus creating one of the largest out-of-home digital media networks in the country, reaching more than 100 million drivers each month.

The system includes dual 19-inch widescreen high-resolution displays (on both sides of the pump), computer and networking components with wireless delivery, and a server backbone. Westinghouse Digital will incorporate technologies for increased brightness and daylight viewing along with environmental protection and climate control for sensitive system components.

"With our strong manufacturing capability and leading-edge technology, Westinghouse Digital is well positioned to significantly impact the digital signage industry," said Richard Houng, chief executive of Westinghouse Digital Electronics. "Westinghouse Digital is very bullish on out-of-home digital media. We see significant value in creating digital media networks in consumer-occupied venues, closer to where purchase decisions are made. Over the next few years we plan to place as much LCD technology out of the home as in the home."