News

Watchfire spreading digital billboards

October 11, 2010

Digital billboard manufacturer Watchfire Digital Outdoor announced that it is continuing its expansion into the northeastern United States with the sale and installation of six new digital billboards in four markets: Atlantic City, N.J.; New Haven, Conn.; Reading, Penn.; and near Philadelphia.

Keystone Outdoor installed two Watchfire signs back-to-back on Route 309 at Limekiln Pike, in Cheltenham Township, close to the Philadelphia city limits. Nearly 28,000 vehicles travel daily on the four-lane road, located in a commercial area surrounded by shopping centers. According to Joe Felici of Keystone Outdoor, the digital billboards are attractive to advertisers including banks, restaurants and car dealerships, Watchfire says.

CRG Advertising installed two of the company’s signs in New Haven. The two billboards are on a "V" structure on I-91 between exits 8 and 9. This eight-lane highway has a traffic count of 110,000 vehicles daily and is home to many corporate offices, providing exposure for advertisers. CRG’s billboards have been live for less than 45 days and are well on their way to being fully occupied, Watchfire says. Advertisers include a concert promoter, restaurants, banks, retailers, auto dealers, hotels and beverage companies.

One of Watchfire’s original customers, Land Displays now has five Watchfire digital billboards with the addition of a new billboard on Route 422 in Reading. Located in Berks County, a market of 400,000, the board is situated on the second busiest road in the county.

Outdoor Income Partners was one of the first to install a digital billboard in Atlantic City, and the Watchfire bulletin size billboard is located at the foot of Atlantic City Expressway at Georgia Avenue, a high traffic area at the entrance to Atlantic City, casinos and the famous boardwalk. Richard Grieves of Outdoor Income Partners tells Watchfire he decided on a digital billboard because advertisers like the flexibility the medium provides and also because he hopes to build a nationwide digital network that will provide advertisers the ability to display messages in multiple markets.