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Watchfire intros 10-year guarantee on new digital billboards

Digital billboard manufacturer Watchfire Signs has launched its MX Class, which includes a 10-year brightness guarantee, a 10-year uniformity guarantee and a 10-year replacement parts warranty.

May 1, 2015

Digital billboard manufacturer Watchfire Signs has launched its MX Class, a new billboard option the company guarantees to look as good in year 10 as it does on its first day of operation, according to a company announcement.

The MX Class includes a 10-year brightness guarantee, a 10-year uniformity guarantee and a 10-year replacement parts warranty. If an MX Class billboard fails to meet its rigorous standards for brightness and uniformity and it cannot be remedied, Watchfire said it will issue the owner a cash refund.

"Fifteen months of research and development have resulted in our exclusive ability to objectively guarantee brightness and uniformity for 10 years. This proprietary method lets us develop incredible factory tolerances, remedy any variances, increase the lifespan of the board, and dramatically improve financial returns for our billboard operators," said Darrin Friskney, Watchfire's vice president of digital outdoor and marketing. "It's a revolutionary product that includes a guarantee not available with any other company, at any price, anywhere else in the world."

The MX Class is designed, engineered and built at Watchfire's headquarters in Danville, Illinois, using proprietary technology designed to quantitatively measure and adjust a billboard's brightness and uniformity, both in the factory and in the field over the course of its operation. Watchfire said it guarantees these levels will be accurately maintained for at least 10 years, or the owner will be issued a cash refund.

In addition, Watchfire's MX Class parts warranty covers 10 years of replacement parts, something Friskney says is a natural fit for the company, and further enhancement of financial returns for customers. "We have a history spanning more than 80 years in the outdoor signage industry, and we've been building digital billboards for almost a decade," he said. "Because we design, engineer and build our products from the drawing board up, our customers don't have to worry about our supply chain. We guarantee parts availability and offer the first standard 10-year warranty that the industry has ever seen. The brightness and uniformity guarantees of the MX Class, along with the parts warranty, allow our customers to have an unprecedented certainty in financial performance and the replacement cycle."