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Vistar Media launches third party measurement suite for DOOH

February 4, 2019

Vistar Media has launched its third party measurement suite, which provides key offerings from foot traffic measurement specialists such as MFour, PlaceIQ and Cuebiq. With this suite, DOOH campaign operators will be able to measure the effectiveness of their campaigns, according to a press release.

Vistar will leverage data from more than 50 media owner networks to allow marketers to apply foot traffic measurement offerings to DOOH campaigns, according to the release.

"Our aim is to provide clients with best-in-class offerings that put digital out-of-home on par with all media channels in terms of intelligent targeting and actionable measurement," Laura Kasakoff, senior partnerships manager at Vistar Media, said in the release. "By combining our DOOH exposure data with preferred foot traffic measurement partner offerings, clients get powerful measurement results that are comprehensive, consistent and align with their existing omnichannel strategies."