DOOH Advertising

Viooh teams with Orange Barrel Media, IKE Smart City on DOOH inventory expansion

Photo: VIOOH

April 7, 2026

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Viooh, a global digital out of home supply-side platform, is partnering with Orange Barrel Media and Ike Smart City, which provides media and smart city technology, to further expand access to premium DOOH inventory across the U.S.

The partnership delivers access to 2,281 digital screens, generating approximately 6.3 billion monthly impressions, according to a press release. The OBM and Ike Smart City's network features digital and interactive digital kiosks across 27 major cities.

The outdoor urban panel network delivers 3.8 billion monthly impressions across 20+ markets including Atlanta, Baltimore, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Houston, Miami, Minneapolis, New York, Phoenix, Pittsburgh, Raleigh, San Antonio, San Diego, San Francisco, St. Louis, Tampa and West Palm Beach.

The digital spectaculars portfolio contributes over 2.5 billion monthly impressions through displays positioned across 16 markets.

"OBM and Ike's extensive network across major U.S. cities represents exactly the kind of premium inventory that buyers are looking for," Gavin Wilson, global chief commercial officer at Viooh, said in the release. "This partnership gives advertisers programmatic access to powerful urban formats in high-traffic environments, from spectacular displays to street-level touchpoints. It's another step in making quality DOOH inventory easily accessible to US and international buyers through our platform, with the targeting precision and campaign flexibility that programmatic enables."