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Verizon retailer calling up digital signage to strengthen customer experience

Diamond Wireless, a premium retailer for Verizon Wireless, announced the launch of a marketing initiative with media partner truDigital Signage. The strategy involves deploying digital signage solutions in Diamond Wireless retail stores to support its marketing efforts and strengthen customer experience.

April 5, 2016

Diamond Wireless, a premium retailer for Verizon Wireless, announced the launch of a marketing initiative with media partner truDigital Signage. The strategy involves deploying digital signage solutions in Diamond Wireless retail stores to support its marketing efforts and strengthen customer experience through convenient and current information, according to the announcement.

Diamond Wireless plans to use digital signage to display video and multimedia content specifically developed to provide information to customers. Content displayed on monitors will feature products, consumer-relevant topics, advertising and event information. Utah-based truDigital said it helps businesses transition to technology-based communication solutions with turnkey packages.

According to the announcement, a common challenge that all retailers face is making sure that printed signage is current and displayed consistently throughout their retail locations. Diamond found it almost impossible to keep the individual stores promotions current and effective, leading them to find a better solution. Some of the hurdles it faced were tight time lines, expedited shipping costs and time spent making sure promotions were displayed accurately and timely. Digital signage has helped Diamond Wireless overcome these hurdles by making its marketing campaigns faster and more effective while reducing time and cost. Marketing Director Chad Cannon said in the announcement: "This is easy-to-use software with great and speedy customer service. Also, the software team updates the platform with great new features all the time."

According to truDigital, digital signage can lead to tremendous sales lift for retail locations, because targeted content keeps customers engaged while creating a call to action. Content is customized based on customer demographics and other factors. The company said its turnkey packages are designed for ease of set up and use, and its digital players are plug-and-play ready.

"Digital signage is outpacing traditional displays (banners, posters, table tents, etc.)," said Larry Caldwell, the company's vice president of business development. "There are always cost-efficient ways to deliver useful information to captive audiences in any retail environment. We offer a free-trial period because we are confident that clients will realize that digital signage should be integrated in their marketing initiatives."