News

Verizon dials up digital signage at Mall of America

November 22, 2013

Verizon Wireless recently opened its first Destination Store at Mall of America in Bloomington, Minn., launching a new, digital signage-heavy retail experience "focused on helping customers discover all that wireless technology can do for their mobile lifestyles," according to a Verizon announcement.

Covering 9,715 square feet, the new store features interactive Lifestyle Zones where customers can engage with specialists and experience wireless gadgets, apps and tech gear, running on the Verizon Wireless 4G LTE network.

The Verizon Destination Store also includes a dedicated workshop area with seating where an education specialist can share tips about getting the most out of a device and lead classes in front of a large touchscreen digital display screen. For a fun experience, Verizon said, a huge "Focal Wall" toward the back of the store beckons customers to approach and see themselves appear as avatar surfers, guitarists and more.

The Verizon Destination Store announced today is part of a broader initiative that includes the redesign of Verizon Wireless' more than 1,700 retail stores throughout the country. Called Smart Stores, the newly designed locations showcase the same mobile lifestyle zones as the Verizon Destination Store on a smaller scale.

The company is also integrating its systems to provide a unified experience to customers whether they shop online, in stores or through telesales. In the future, a shared cart will let Verizon Wireless representatives in a store pick up the conversation with a customer after they've shopped online, making the interaction more streamlined and personalized.

The company also plans to open a number of Verizon Destination Stores in the next few years in high-traffic locations across the U.S., according to the announcement.

Learn more about digital signage in retail.

Photo courtesy of Brandon L. Jones.