News

United Way promotes services with digital signage

November 11, 2016

United Way, a charity organization, has partnered with Eyeconic.tv to promote its 211 services at Cash Advance locations with indoor digital billboards, according to a report by WBKO. United Way's 211 is a free service that is designed to offer aid for disasters, emergencies, housing, victims of human trafficking and more, according to 211's website.

United Way has deployed the digital signage in 50 store locations in seven states. Advertisers can also showcase their ads on the billboards, according to the report.

Advertisers can displays ads that discuss "the internal resources of a brand, for example check and go, on a portion of the panel," Jennifer Martin, vice president of sales, Eyeconic.tv, said in the report. "As well as the other portion of the panel having other external resources."