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UK's Primesight switching DOOH assets to BroadSign

Primesight is converting its portfolio of digital displays to the BroadSign International LLC software platform as part of its ongoing drive to offer clients a seamless DOOH experience with increased accountability, according to an announcement from BroadSign.

February 4, 2016

Primesight, a U.K. OOH solution provider, is converting its portfolio of digital displays to the BroadSign International LLC software platform as part of its ongoing drive to offer clients a seamless DOOH experience with increased accountability, according to an announcement from BroadSign.

The integration with BroadSign's cloud-based platform will give advertising clients access to the platform's reporting features; Primesight already has converted its full large-format digital estate to BroadSign and will soon complete the transition with its small-format screens located in cinemas and subway, according to the announcement.

"BroadSign has provided an effective solution to our key requirements for digital transmission and display, which include an integration with our inventory management system, full flexibility for scheduling and accountable play out reporting," said Paul Daniels, operations director at Primesight, in the announcement.

Primesight's purely ad-based network is composed of traditional and digital out-of-home formats, with the latter enabling advertisers to buy a percentage of time in any clock hour dependent on their needs.

"In addition to being one of the most prestigious OOH networks in the U.K., Primesight is a business driven by responsiveness, accountability and incredible performance," said Skip Beloff, vice president of sales at BroadSign. "These values coincide with BroadSign's own and we look forward to a strong partnership in this highly innovative region."