News

UK service station operator brings digital signage into the breakroom

Amscreen Digital Solutions today announced a partnership with motorway service operators Welcome Break that will see screens installed in break areas and team rooms.

July 23, 2014

U.K.-based Amscreen Digital Solutions today announced a partnership with motorway service operators Welcome Break.

In addition to a five-year renewal of the existing network of screens in forecourts and WH Smith retailers at Welcome Break locations, the deal will also see screens installed in break areas and team rooms to enable internal communications and better employee engagement, the announcement said.

The renewal of the existing contract includes a network of 59 screens across the Welcome Break estate providing advertised brands the opportunity to reach more than 1.2 million visitors to these venues every two weeks, according to Amscreen. This estate represents a key part of its larger portfolio of 6,500 screens reaching more than 57 million adults within a range of environments including garage forecourt estates across the U.K. and Europe, the company said.

The "plug-and-play" technology featured in Amscreen's digital screens will enable Welcome Break sites across the U.K. to communicate company messaging, employee updates, staff events and training news internally and in real time.

With screens installed across their estate, Amscreen will take content from Welcome Break's existing intranet system and broadcast it across the network, facilitating employee communications and improving engagement.

"Having already seen the benefits of Amscreen technology in our forecourts and retailers, deploying them in team areas for employee communications was an easy decision to make," Karl Jolly, director of people at Welcome Break, said in the announcement. "Their digital screens enable us to update internal messaging in real time and talk effectively to our employees in an engaging way. Furthermore, the ease of deployment and connection means that the screens aren't a hassle for us, they just require a plug socket."