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UK communications firm, digital signage agency form partnership

U.K.-based business communication specialist Banner Managed Communication has formed a new strategic partnership with global digital media consultancy OpenEye, according to an announcement from the companies.

July 21, 2014

U.K.-based business communication specialist Banner Managed Communication has formed a new strategic partnership with global digital media consultancy OpenEye, according to an announcement from the companies.

"We're always on the lookout for ways of enhancing our multichannel proposition, and we're very open to bringing in best-of-breed outside expertise where there’s a compelling case to do so," BMC Managing Director Catherine Burke said in the announcement. "We identified OpenEye as a world leader in digital signage and other in-store technologies, and this new partnership will open up a wealth of possibilities and new ideas for our clients, with very direct commercial applications. This is yet another way in which BMC is supporting clients in the ongoing evolution of their multichannel strategies."

BMC and OpenEye will collaborate in delivering advanced visual technologies to consumer brands in both the U.K. and mainland Europe, the announcement said.

"We welcome the opportunity to work with a marketing communications company that has a heritage rooted in creating effective multichannel campaigns," OpenEye Managing Partner Bryan Meszaros said in the announcement. "By leveraging our experience and expertise in digital merchandising we feel this will create an unique opportunity for us to collaborate on exciting initiatives."