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Twin Cities Metro transit riding DOOH train to $23M in ad revenue

Digital signage is popping up at Metro Transit light-rail platforms in the Twin Cities, bringing ad messaging to passengers and ad revenue to the transit agency, according to The Minneapolis Star Tribune.

March 1, 2016

Digital signage is popping up at Metro Transit light-rail platforms in the Twin Cities, bringing ad messaging to passengers and ad revenue to the transit agency, according to The Minneapolis Star Tribune.

Metro Transit stands to rake in more than $23 million over five years through the digital out-of-home advertising deal with Intersection (the OOH ad firm formerly known as Titan). So far almost 40 digital signage displays have been deployed in the network at rail station around the Twin Cities of Minneapolis and St. Paul.